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Multimodality and genre = a foundati...

Bateman, John A.

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Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Multimodality and genre/ John A. Bateman.
Reminder of title:	a foundation for the systematic analysis ofmultimodal documents /
Author:	Bateman, John A.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2008.,
Description:	xviii, 312 p. :ill.
[NT 15003449]:	Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
Subject:	Linguistic analysis (Linguistics) -
Online resource:	http://link.springer.com/10.1057/9780230582323access to fulltext (Palgrave)
ISBN:	023058232X

Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
Bateman, John A.

Multimodality and genrea foundation for the systematic analysis ofmultimodal documents /[electronic resource] :John A. Bateman. - Basingstoke [England] ;Palgrave Macmillan,2008. - xviii, 312 p. :ill.

Includes bibliographical references (p. 279-305) and indexes.

Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.

John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 023058232X

Standard No.: 10.1057/9780230582323doiSubjects--Topical Terms:

598035
Linguistic analysis (Linguistics)
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: P211 / .B38 2008eb

Dewey Class. No.: 410

Multimodality and genre = a foundation for the systematic analysis ofmultimodal documents /
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020 $a 023058232X
020 $a 9780230582323
024 7 $a 10.1057/9780230582323 $2 doi
035 $a Palgrave
035 $a 903202
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
049 $a APTA
050 1 4 $a P211 $b .B38 2008eb
082 0 4 $a 410 $2 22
100 1 $a Bateman, John A. $3 1082400
245 1 0 $a Multimodality and genre $h [electronic resource] : $b a foundation for the systematic analysis ofmultimodal documents / $c John A. Bateman.
260 $a Basingstoke [England] ; $a New York : $c 2008. $b Palgrave Macmillan,
300 $a xviii, 312 p. : $b ill.
504 $a Includes bibliographical references (p. 279-305) and indexes.
505 0 $a Multimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
520 $a John Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is thatwe need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetoricalanalysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document productionand analysis.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Linguistic analysis (Linguistics) $3 598035
650 0 $a Literary form. $3 535078
650 0 $a Rhetoric. $3 516647
650 0 $a Semiotics. $3 517584
650 0 $a Written communication. $3 532852
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230582323 $z access to fulltext (Palgrave)