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Ingredient branding = making the inv...

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Pfoertsch, Waldemar.

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Ingredient branding = making the invisible visible /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ingredient branding/ by Philip Kotler, Waldemar Pfoertsch.
Reminder of title:	making the invisible visible /
Author:	Kotler, Philip.
other author:	Pfoertsch, Waldemar.
Published:	Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg, : 2010.,
Description:	xx, 395 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Brand name products - Case studies. -
Online resource:	http://dx.doi.org/10.1007/978-3-642-04214-0
ISBN:	9783642042133 (paper)

Ingredient branding = making the invisible visible /
Kotler, Philip.

Ingredient brandingmaking the invisible visible /[electronic resource] :by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg :Springer-Verlag Berlin Heidelberg,2010. - xx, 395 p. :ill., digital ;24 cm.

ISBN: 9783642042133 (paper)Subjects--Topical Terms:

917396
Brand name products
--Case studies.

Dewey Class. No.: 658.827

Ingredient branding = making the invisible visible /
LDR:00696nam 2200205 a 45 001 896433
003 Springer
005 20101130
006 m d
007 cr nn 008maaau
008 101130s2010 gw s j eng d
020 $a 9783642042133 (paper)
020 $a 9783642042140 (electronic bk.)
035 $a 978-3-642-04213-3
082 0 4 $a 658.827 $2 22
100 1 $a Kotler, Philip. $3 520689
245 1 0 $a Ingredient branding $h [electronic resource] : $b making the invisible visible / $c by Philip Kotler, Waldemar Pfoertsch.
260 $a Berlin, Heidelberg : $c 2010. $b Springer-Verlag Berlin Heidelberg,
300 $a xx, 395 p. : $b ill., digital ; $c 24 cm.
650 0 $a Brand name products $v Case studies. $3 917396
650 0 $a Brand name products. $3 581855
650 0 $a Branding (Marketing) $3 625366
650 0 $a Branding (Marketing) $v Case studies. $3 1073618
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Management/Business for Professionals. $3 907045
650 2 4 $a Marketing. $3 536353
700 1 $a Pfoertsch, Waldemar. $3 1073617
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-04214-0
950 $a Business and Economics (Springer-11643)

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W9088187

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11.線上閱覽_V

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EB W9088187

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