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Web marketing for the music business

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Web marketing for the music business

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Web marketing for the music business/ Tom Hutchison.
Author:	Hutchison, Thomas W.
Published:	Amsterdam ;Focal Press/Elsevier, : c2008.,
Description:	xiv, 290 p. :ill. ;24 cm.
[NT 15003449]:	Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.
Subject:	Internet marketing. -
Online resource:	http://www.sciencedirect.com/science/book/9780240810447An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/toc/ecip0818/2008020851.html
ISBN:	0240810449

Web marketing for the music business
Hutchison, Thomas W.

Web marketing for the music business[electronic resource] /Tom Hutchison. - Amsterdam ;Focal Press/Elsevier,c2008. - xiv, 290 p. :ill. ;24 cm.

Includes bibliographical references and index.

Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 0240810449

Source: 152656:152810Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

570186
Internet marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: ML3790 / .H986 2008

Dewey Class. No.: 780.68/8

Web marketing for the music business
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007 cr cn|||||||||
008 101126s2008 ne a ob 001 0 eng d
020 $a 0240810449
020 $a 9780240810447
035 $a (OCoLC)499056485
035 $a ocn499056485
037 $a 152656:152810 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a ML3790 $b .H986 2008
082 0 4 $a 780.68/8 $2 22
100 1 $a Hutchison, Thomas W. $q (Thomas William) $3 996595
245 1 0 $a Web marketing for the music business $h [electronic resource] / $c Tom Hutchison.
260 $a Amsterdam ; $a Boston : $c c2008. $b Focal Press/Elsevier,
300 $a xiv, 290 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Development of music marketing on the internet -- State of the market -- Overall music marketing strategy -- Domains and hosts: nuts and bolts -- Creating the web site -- HTML and scripts -- Optimizing and monitoring your web site to increase visitation -- Audio and video for your web site -- E-commerce: product ordering and fulfillment -- Finding your online market -- Successful promotion on the web -- Social networking sites -- Internet obstacles -- Mobile media -- Mobile music marketing.
520 $a Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online. * Provides instruction on promoting both music and the artist in the internet, showing how to develop maximum online exposure * Offers guidance in web site development, to save money by getting the right site up and running first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the internet work for you.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2010. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Internet marketing. $3 570186
650 0 $a Music trade. $3 576946
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a ScienceDirect (Online service) $3 848416
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240810447 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0818/2008020851.html
994 $a C0 $b TEF