| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Global business/ Lawrence E. Koslow and Robert H. Scarlett. |
| Reminder of title: |
308 tips to take your company worldwide / |
| Author: |
Koslow, Lawrence E. |
| other author: |
Scarlett, Robert H. |
| Published: |
Houston, Tex. :Cashman Dudley, : c1999., |
| Description: |
1 online resource (xx, 340 p.) :ill. |
| Notes: |
Description based on print version record. |
| [NT 15003449]: |
Developing an international plan -- Cross-cultural awareness -- Economic integration -- Importing -- Exporting -- Transporting goods internationally -- Planning international operations -- International financial management -- International tax planning -- Marketing and sales -- International human resources -- Risk management and corporate security -- International legal management -- Market entry strategies: global business without leaving home -- Market entry strategies: direct marketing from the home country -- Market entry strategies: selling through international agents and distributors -- International franchising -- Technology licensing -- Determining what to licence -- Managing licensees -- Protecting intellectual property -- International alliances: non-equality -- International alliances: equity -- Major issues in forming an IEJV -- Establishing direct operations abroad -- Acquiring a local company -- Relationships with subsidiaries -- Family business considerations -- Capitalizing on international trends -- International negotiations -- International ethics. |
| Subject: |
International business enterprises - Management. - |
| Online resource: |
http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298002 |
| Online resource: |
http://www.sciencedirect.com/science/book/9780884157533 |
| Online resource: |
http://public.eblib.com/EBLPublic/PublicView.do?ptiID=535008Click here to view book |
| ISBN: |
0080507417 (electronic bk.) |