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Enterprise = entrepreneurship and in...

Marriott, Sue.

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Enterprise = entrepreneurship and innovation : concepts, contexts and commercialization /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Enterprise/ Robin Lowe and Sue Marriott.
Reminder of title:	entrepreneurship and innovation : concepts, contexts and commercialization /
Author:	Lowe, Robin,
other author:	Marriott, Sue.
Published:	Oxford ;Elsevier Butterworth-Heinemann, : 2006.,
Description:	xxv, 444 p. :ill. ;25 cm.
[NT 15003449]:	Concepts - What is enterprise and where do we find it?; What entrepreneurs are like and what they do; Innovation and its management; Learning, decision-making and leadership; Contexts - The personal enterprise environment; The enterprise environment and the entrepreneurial response; The social, public and not-for-profit context; Multicultural entrepreneurship; Commercialisation - Opportunity identification and solution development; Enterprise planning and risk management; Getting started: creating the organisation, obtaining resources and reaching break even; Enterprise strategies and fast growth.
Subject:	Entrepreneurship. -
Online resource:	http://www.sciencedirect.com/science/book/9780750669207An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/enhancements/fy0704/2006923602-d.html
ISBN:	0750669209

Enterprise = entrepreneurship and innovation : concepts, contexts and commercialization /
Lowe, Robin,1945-

Enterpriseentrepreneurship and innovation : concepts, contexts and commercialization /[electronic resource] :Robin Lowe and Sue Marriott. - 1st ed. - Oxford ;Elsevier Butterworth-Heinemann,2006. - xxv, 444 p. :ill. ;25 cm.

Includes bibliographical references and index.

Concepts - What is enterprise and where do we find it?; What entrepreneurs are like and what they do; Innovation and its management; Learning, decision-making and leadership; Contexts - The personal enterprise environment; The enterprise environment and the entrepreneurial response; The social, public and not-for-profit context; Multicultural entrepreneurship; Commercialisation - Opportunity identification and solution development; Enterprise planning and risk management; Getting started: creating the organisation, obtaining resources and reaching break even; Enterprise strategies and fast growth.

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows: *how to understand and acquire the entrepreneur's skills, attitudes and knowledge *the techniques needed to generate new business and create a new organisation *how to become more innovative, self reliant, and opportunistic. *the learning and decision-making processes of entrepreneurs *Easy to read for concentrated study with illustrations of the practical application of enterprise, innovation and entrepreneurship *Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text *Encourages readers to think of the opportunities and challenges (but not a 'how to set up your business' book) *Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 0750669209

Source: 116579:116677Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

526739
Entrepreneurship.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD62.5 / .L69 2006

Dewey Class. No.: 658.421

Enterprise = entrepreneurship and innovation : concepts, contexts and commercialization /
LDR:04365cam 2200325 a 45 001 893004
003 OCoLC
005 20101126
006 m d
007 cr cn|||||||||
008 101126s2006 enka ob 001 0 eng d
020 $a 0750669209
020 $a 9780750669207
035 $a (OCoLC)474931102
035 $a ocn474931102
037 $a 116579:116677 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HD62.5 $b .L69 2006
082 0 4 $a 658.421 $2 22
100 1 $a Lowe, Robin, $d 1945- $3 694274
245 1 0 $a Enterprise $h [electronic resource] : $b entrepreneurship and innovation : concepts, contexts and commercialization / $c Robin Lowe and Sue Marriott.
250 $a 1st ed.
260 $a Oxford ; $a Burlington, MA : $c 2006. $b Elsevier Butterworth-Heinemann,
300 $a xxv, 444 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Concepts - What is enterprise and where do we find it?; What entrepreneurs are like and what they do; Innovation and its management; Learning, decision-making and leadership; Contexts - The personal enterprise environment; The enterprise environment and the entrepreneurial response; The social, public and not-for-profit context; Multicultural entrepreneurship; Commercialisation - Opportunity identification and solution development; Enterprise planning and risk management; Getting started: creating the organisation, obtaining resources and reaching break even; Enterprise strategies and fast growth.
520 $a Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life'. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows: *how to understand and acquire the entrepreneur's skills, attitudes and knowledge *the techniques needed to generate new business and create a new organisation *how to become more innovative, self reliant, and opportunistic. *the learning and decision-making processes of entrepreneurs *Easy to read for concentrated study with illustrations of the practical application of enterprise, innovation and entrepreneurship *Covers the range of enterprise topics, concepts, theory and frameworks needed for a core text *Encourages readers to think of the opportunities and challenges (but not a 'how to set up your business' book) *Develops skills that will enhance their employability in a world where creativity and innovation is demanded, not only in the private sector but also in the public, voluntary and community sectors.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Entrepreneurship. $3 526739
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Marriott, Sue. $3 1068311
710 2 $a ScienceDirect (Online service) $3 848416
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750669207 $z An electronic book accessible through the World Wide Web; click for information
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0704/2006923602-d.html
994 $a C0 $b TEF