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Cybermarketing = how to use the Inte...

Bickerton, Matthew.

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Cybermarketing = how to use the Internet to market your goods and services /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cybermarketing/ Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
Reminder of title:	how to use the Internet to market your goods and services /
Author:	Bickerton, Pauline.
other author:	Bickerton, Matthew.
Published:	Oxford ;Butterworth-Heinemann, : 2000.,
Description:	xvi, 355 p. :ill. ;24 cm.
Notes:	"Published in association with the Chartered Institute of Marketing."
[NT 15003449]:	Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?
Subject:	Internet advertising. -
Online resource:	http://www.sciencedirect.com/science/book/9780750647045An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/toc/els031/00044449.html
Online resource:	http://www.loc.gov/catdir/description/els031/00044449.html
ISBN:	0750647043

Cybermarketing = how to use the Internet to market your goods and services /
Bickerton, Pauline.

Cybermarketinghow to use the Internet to market your goods and services /[electronic resource] :Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi. - 2nd ed. - Oxford ;Butterworth-Heinemann,2000. - xvi, 355 p. :ill. ;24 cm.

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 0750647043

Source: 95055:95054Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

539584
Internet advertising.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.1265 / .B53 2000

Dewey Class. No.: 658.8/4

Cybermarketing = how to use the Internet to market your goods and services /
LDR:03065cam 2200349 a 45 001 892944
003 OCoLC
005 20101126
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007 cr cn|||||||||
008 101126s2000 enk ob 001 0 eng d
020 $a 0750647043
020 $a 9780750647045
035 $a (OCoLC)474931015
035 $a ocn474931015
037 $a 95055:95054 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HF5415.1265 $b .B53 2000
082 0 4 $a 658.8/4 $2 22
100 1 $a Bickerton, Pauline. $3 801035
245 1 0 $a Cybermarketing $h [electronic resource] : $b how to use the Internet to market your goods and services / $c Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
250 $a 2nd ed.
260 $a Oxford ; $a Boston : $c 2000. $b Butterworth-Heinemann,
300 $a xvi, 355 p. : $b ill. ; $c 24 cm.
500 $a "Published in association with the Chartered Institute of Marketing."
504 $a Includes bibliographical references and index.
505 0 $a Marketing with the Internet; Finding out about your world and your market; Researching your markets on the Internet; Making your information system work; Segmentation: establishing a niche in the global market; Exploiting your global niche: the best marketing mix; Promoting yourself online; Producing your promotional materials online; E-commerce: selling online; Where is all this taking us?
520 $a 'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels. Thorough revision based on successful 1st edition Written by an author team who have advised some of the world's largest companies and consultancies on net strategy.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Internet advertising. $3 539584
650 0 $a Internet marketing. $3 570186
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Bickerton, Matthew. $3 1068220
700 1 $a Pardesi, Upkar. $3 1068221
710 2 $a Chartered Institute of Marketing. $3 578725
710 2 $a ScienceDirect (Online service) $3 848416
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750647045 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/els031/00044449.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/els031/00044449.html
994 $a C0 $b TEF