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Hands-on guide to creating Flash adv...

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Hands-on guide to creating Flash advertising = from concept to tracking--microsites, video ads, and more /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Hands-on guide to creating Flash advertising/ Jason Fincanon.
Reminder of title:	from concept to tracking--microsites, video ads, and more /
Author:	Fincanon, Jason.
Published:	Amsterdam ;Elsevier/Focal Press, : c2008.,
Description:	xxi, 231 p. :ill. ;24 cm.
Notes:	Includes index.
[NT 15003449]:	Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes.
Subject:	Computer animation. -
Online resource:	http://www.sciencedirect.com/science/book/9780240809496An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/toc/ecip0719/2007023375.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0803/2007023375-d.html
ISBN:	0240809491

Hands-on guide to creating Flash advertising = from concept to tracking--microsites, video ads, and more /
Fincanon, Jason.

Hands-on guide to creating Flash advertisingfrom concept to tracking--microsites, video ads, and more /[electronic resource] :Jason Fincanon. - Amsterdam ;Elsevier/Focal Press,c2008. - xxi, 231 p. :ill. ;24 cm. - The Focal Press hands-on guide series. - Focal hands-on guide series..

Includes index.

Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes.

Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects * Author is a senior multimedia developer with one of the nation's largest advertising agencies. * Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 0240809491

Source: 139782:139919Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Uniform Titles:

Flash (Computer file)
Subjects--Topical Terms:

553066
Computer animation.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: TR897.7 / .F48 2008

Dewey Class. No.: 006.6/93

Hands-on guide to creating Flash advertising = from concept to tracking--microsites, video ads, and more /
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100 1 $a Fincanon, Jason. $3 1068158
245 1 0 $a Hands-on guide to creating Flash advertising $h [electronic resource] : $b from concept to tracking--microsites, video ads, and more / $c Jason Fincanon.
260 $a Amsterdam ; $a Boston : $c c2008. $b Elsevier/Focal Press,
300 $a xxi, 231 p. : $b ill. ; $c 24 cm.
490 1 $a The Focal Press hands-on guide series
500 $a Includes index.
505 0 $a Flash Advertising Quick Start; Constants and Considerations; Designing Banner Ads; Preparing and Building Ads; Forms and Data in Ads; File Optimization; Third Party Rich Media Technologies; Trafficking and Tracking Your Ads; Designing Micro Sites; Preparing and Building Micro Sites; Driving Traffic to Your Micro Site; Advertising Examples; Snippets and Classes.
520 $a Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com * Part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects * Author is a senior multimedia developer with one of the nation's largest advertising agencies. * Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2010. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Jan. 14, 2010). $n Access may be restricted to users at subscribing institutions.
630 0 0 $a Flash (Computer file) $3 570229
650 0 $a Computer animation. $3 553066
650 0 $a Internet advertising. $3 539584
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830 0 $a Focal hands-on guide series. $3 624019
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240809496 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0719/2007023375.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0803/2007023375-d.html
994 $a C0 $b TEF