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An introduction to writing for elect...

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An introduction to writing for electronic media = scriptwriting essentials across the genres /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	An introduction to writing for electronic media/ Robert B. Musburger.
Reminder of title:	scriptwriting essentials across the genres /
Author:	Musburger, Robert B.
Published:	Amsterdam ;Focal Press, : c2007.,
Description:	xiv, 341 p. :ill. ;23 cm.
[NT 15003449]:	Preface; Loading the App/Sharpening the pencil; Production for the writer; Spots; News; Documentary; Corporate; Educational; Games; Drama; Animation; Now What; Glossary.
[NT 15003449]:	Getting started : loading the application and sharpening the pencil -- Media production for writers -- Spots : public service announcements, program promotions, and commercials -- News -- Documentaries -- Informational productions -- Animation -- Games -- Drama -- The internet -- Future.
Subject:	Mass media - Authorship. -
Online resource:	http://www.sciencedirect.com/science/book/9780240808529An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/enhancements/fy0704/2006102959-d.html
ISBN:	0240808525

An introduction to writing for electronic media = scriptwriting essentials across the genres /
Musburger, Robert B.

An introduction to writing for electronic mediascriptwriting essentials across the genres /[electronic resource] :Robert B. Musburger. - Amsterdam ;Focal Press,c2007. - xiv, 341 p. :ill. ;23 cm.

Includes bibliographical references and index.

Preface; Loading the App/Sharpening the pencil; Production for the writer; Spots; News; Documentary; Corporate; Educational; Games; Drama; Animation; Now What; Glossary.

"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University *Provides you with an overview of the different types of media they might write for *Sample scripts illustrate the various approaches to conveying information *Outlines the key skills needed for a successful media writing career.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2010.

Mode of access: World Wide Web.

ISBN: 0240808525

Source: 134033:134159Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

601945
Mass media
--Authorship.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: P96.A86 / M87 2007

Dewey Class. No.: 808/.066302

An introduction to writing for electronic media = scriptwriting essentials across the genres /
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245 1 3 $a An introduction to writing for electronic media $h [electronic resource] : $b scriptwriting essentials across the genres / $c Robert B. Musburger.
260 $a Amsterdam ; $a Boston : $c c2007. $b Focal Press,
300 $a xiv, 341 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Preface; Loading the App/Sharpening the pencil; Production for the writer; Spots; News; Documentary; Corporate; Educational; Games; Drama; Animation; Now What; Glossary.
505 0 $a Getting started : loading the application and sharpening the pencil -- Media production for writers -- Spots : public service announcements, program promotions, and commercials -- News -- Documentaries -- Informational productions -- Animation -- Games -- Drama -- The internet -- Future.
520 $a "Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University *Provides you with an overview of the different types of media they might write for *Sample scripts illustrate the various approaches to conveying information *Outlines the key skills needed for a successful media writing career.
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