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Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Reputation transfer to enter new B-to-B markets/ by Christine Falkenreck.
Reminder of title:	measuring and modelling approaches /
Author:	Falkenreck, Christine.
Published:	Heidelberg :Physica-Verlag Heidelberg, : 2010.,
Description:	244 p. :ill., digital ;24 cm.
Series:	Contributions to management science,
Contained By:	Springer eBooks
Subject:	Customer relations. -
Online resource:	http://dx.doi.org/10.1007/978-3-7908-2357-8
ISBN:	9783790823561 (paper)

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
Falkenreck, Christine.

Reputation transfer to enter new B-to-B marketsmeasuring and modelling approaches /[electronic resource] :by Christine Falkenreck. - Heidelberg :Physica-Verlag Heidelberg,2010. - 244 p. :ill., digital ;24 cm. - Contributions to management science,1431-1941.

ISBN: 9783790823561 (paper)Subjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HF5415.5 / .F355 2010

Dewey Class. No.: 658.8343

Reputation transfer to enter new B-to-B markets = measuring and modelling approaches /
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100 1 $a Falkenreck, Christine. $3 1066351
245 1 0 $a Reputation transfer to enter new B-to-B markets $h [electronic resource] : $b measuring and modelling approaches / $c by Christine Falkenreck.
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300 $a 244 p. : $b ill., digital ; $c 24 cm.
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650 0 $a Customer relations. $3 578582
650 0 $a Export marketing. $3 642609
650 0 $a Intercultural communication. $3 520402
650 0 $a Relationship marketing. $3 548872
650 1 4 $a Economics/Management Science. $3 890844
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