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The influence of design factors on t...

Iowa State University., Art and Design.

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The influence of design factors on trust in a bank's website.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The influence of design factors on trust in a bank's website./
Author:	Ha, SeungYeon.
Description:	148 p.
Notes:	Adviser: SungHung Ryoo Kang.
Contained By:	Masters Abstracts International48-01.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1468086
ISBN:	9781109324792

The influence of design factors on trust in a bank's website.
Ha, SeungYeon.

The influence of design factors on trust in a bank's website. - 148 p.

Adviser: SungHung Ryoo Kang.

Thesis (M.A.)--Iowa State University, 2009.

On the Internet, trust and security issues are important and will become more important as financial transactions continue to grow. 'Good looking design' and 'professionally-designed' websites influence people to believe that a particular website is trustworthy.

ISBN: 9781109324792Subjects--Topical Terms:

1020245
Design and Decorative Arts.

The influence of design factors on trust in a bank's website.
LDR:01934nmm 2200337 a 45 001 886120
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008 101006s2009 ||||||||||||||||| ||eng d
020 $a 9781109324792
035 $a (UMI)AAI1468086
035 $a AAI1468086
040 $a UMI $c UMI
100 1 $a Ha, SeungYeon. $3 1057798
245 1 4 $a The influence of design factors on trust in a bank's website.
300 $a 148 p.
500 $a Adviser: SungHung Ryoo Kang.
500 $a Source: Masters Abstracts International, Volume: 48-01, page: .
502 $a Thesis (M.A.)--Iowa State University, 2009.
520 $a On the Internet, trust and security issues are important and will become more important as financial transactions continue to grow. 'Good looking design' and 'professionally-designed' websites influence people to believe that a particular website is trustworthy.
520 $a The purpose of this study was: (1) to discover how graphic images on the context of bank websites, especially human photographs, effectively increase trust, (2) to define the structure of a website that people prefer to use, and (3) to examine how credibility is concerned with colors on a bank website.
520 $a The methodology used includes developing a bank website prototype design for the three components and designing a self-administered, web-based survey, and its questionnaires. The results, as determined by this study, revealed distinctions between gender and racial groups. There were significant correlations between design elements and demographic groups (gender and race).
590 $a School code: 0097.
650 4 $a Design and Decorative Arts. $3 1020245
650 4 $a Computer Science. $3 626642
650 4 $a Web Studies. $3 1026830
690 $a 0389
690 $a 0646
690 $a 0984
710 2 $a Iowa State University. $b Art and Design. $3 1020793
773 0 $t Masters Abstracts International $g 48-01.
790 $a 0097
790 1 0 $a Baer, Roger $e committee member
790 1 0 $a Kang, SungHung Ryoo, $e advisor
790 1 0 $a Mennecke, Brian E. $e committee member
791 $a M.A.
792 $a 2009
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1468086