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The power of visual imagery and its ...

University of Southern California., Communication.

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The power of visual imagery and its role in public relations.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The power of visual imagery and its role in public relations./
Author:	Bazigos, Julie.
Description:	87 p.
Notes:	Adviser: Jennifer Floto.
Contained By:	Masters Abstracts International47-05.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1464177
ISBN:	9781109134988

The power of visual imagery and its role in public relations.
Bazigos, Julie.

The power of visual imagery and its role in public relations. - 87 p.

Adviser: Jennifer Floto.

Thesis (M.A.)--University of Southern California, 2009.

Unlike the written or spoken word, visual imagery is able to transcend cultural boundaries, language barriers, and have a psychological impact on an audience. The ability to influence an audience's opinion has been mastered by public relations professionals through the use of written language. In the past, the power of visual imagery has been overlooked, however, by public relations professionals.

ISBN: 9781109134988Subjects--Topical Terms:

1020245
Design and Decorative Arts.

The power of visual imagery and its role in public relations.
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008 101006s2009 ||||||||||||||||| ||eng d
020 $a 9781109134988
035 $a (UMI)AAI1464177
035 $a AAI1464177
040 $a UMI $c UMI
100 1 $a Bazigos, Julie. $3 1057791
245 1 4 $a The power of visual imagery and its role in public relations.
300 $a 87 p.
500 $a Adviser: Jennifer Floto.
500 $a Source: Masters Abstracts International, Volume: 47-05, page: 2453.
502 $a Thesis (M.A.)--University of Southern California, 2009.
520 $a Unlike the written or spoken word, visual imagery is able to transcend cultural boundaries, language barriers, and have a psychological impact on an audience. The ability to influence an audience's opinion has been mastered by public relations professionals through the use of written language. In the past, the power of visual imagery has been overlooked, however, by public relations professionals.
520 $a This work examines just how powerful visual imagery can be on its audiences, and what role it can play within the practice of public relations. A literature review examines the opinions and research of others in the fields of visual arts and communications. A collection of images is examined for the visual messaging the images provide, and the challenges surrounding the technology of disseminating the visual information is studied. The project concludes with how visuals specifically relate to public relations, and where this practice may prosper in the future.
590 $a School code: 0208.
650 4 $a Design and Decorative Arts. $3 1020245
650 4 $a Mass Communications. $3 1017395
690 $a 0389
690 $a 0708
710 2 $a University of Southern California. $b Communication. $3 1020694
773 0 $t Masters Abstracts International $g 47-05.
790 $a 0208
790 1 0 $a Dunseith, Les $e committee member
790 1 0 $a Floto, Jennifer, $e advisor
790 1 0 $a Kotler, Jonathan $e committee member
791 $a M.A.
792 $a 2009
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1464177