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Cultural sensitivity in film title s...

York University (Canada).

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Cultural sensitivity in film title sequence design: A case study of "Chunhyang", a Korean costume film.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cultural sensitivity in film title sequence design: A case study of "Chunhyang", a Korean costume film./
Author:	Han, Tae Eun.
Description:	79 p.
Notes:	Includes supplementary digital materials.
Contained By:	Masters Abstracts International46-06.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR38848
ISBN:	9780494388488

Cultural sensitivity in film title sequence design: A case study of "Chunhyang", a Korean costume film.
Han, Tae Eun.

Cultural sensitivity in film title sequence design: A case study of "Chunhyang", a Korean costume film. - 79 p.

Includes supplementary digital materials.

Thesis (M.Des.)--York University (Canada), 2008.

Keywords: Film title sequence, graphic design, contemporary Korean film, Korean-ness, adaptation of traditional art, contemporary cultural phenomena, media, art

ISBN: 9780494388488Subjects--Topical Terms:

1020245
Design and Decorative Arts.

Cultural sensitivity in film title sequence design: A case study of "Chunhyang", a Korean costume film.
LDR:02796nmm 2200313 a 45 001 886063
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008 101006s2008 ||||||||||||||||| ||eng d
020 $a 9780494388488
035 $a (UMI)AAIMR38848
035 $a AAIMR38848
040 $a UMI $c UMI
100 1 $a Han, Tae Eun. $3 1057731
245 1 0 $a Cultural sensitivity in film title sequence design: A case study of "Chunhyang", a Korean costume film.
300 $a 79 p.
500 $a Includes supplementary digital materials.
500 $a Source: Masters Abstracts International, Volume: 46-06, page: 2906.
502 $a Thesis (M.Des.)--York University (Canada), 2008.
520 $a Keywords: Film title sequence, graphic design, contemporary Korean film, Korean-ness, adaptation of traditional art, contemporary cultural phenomena, media, art
520 $a This thesis proposes a methodology for designing cultural products. In order for its potential as an integral part of the story-telling process to be realized, a great deal of thought and creativity must go into planning a film's title sequence. By analyzing Saul Bass's film title sequences, which are widely recognized as exemplary models of sensitivity to a film's contents and audience, I have examined the importance of excellent film title sequence design, which can be defined as an integration of a film's meaning and mood, and its desired effect on the audience.
520 $a In order to examine a film title sequence as a legitimate creative medium within the broad field of graphic design, I have selected the Korean film Chunhyang (2000). This film makes considerable use of a traditional Korean performing art form, pansori, as a narrative tool to introduce the beauty of the medium to a new generation that does not necessarily appreciate tradition.
520 $a In spite of its favourable reviews from professional critics, Chunhyang failed to resonate with the majority of the audience because the film did not consider the viewers' unfamiliarity with the form and content. In order to stimulate the audience to communicate with this specific traditional subject, I have designed a suggested new title sequence for this film.
520 $a From this project, it is apparent that designers of film title sequences must become more mindful of how the design process and product can lend authenticity and sensitivity to their works. A proper film title sequence, based on the integration of the film's story line, mood and meaning, enhances its value and generates a qualitative improvement in the film's role as a communicative medium.
590 $a School code: 0267.
650 4 $a Design and Decorative Arts. $3 1020245
650 4 $a Cinema. $3 854529
690 $a 0389
690 $a 0900
710 2 $a York University (Canada). $3 1017889
773 0 $t Masters Abstracts International $g 46-06.
790 $a 0267
791 $a M.Des.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR38848