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Mass-produced aura: Thonet and the m...

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Mass-produced aura: Thonet and the market for modern design, 1930--1953.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Mass-produced aura: Thonet and the market for modern design, 1930--1953./
Author:	Lourie, Ariane de la Belleissue.
Description:	376 p.
Notes:	Adviser: Jean-Louis Cohen.
Contained By:	Dissertation Abstracts International69-05A.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3312919
ISBN:	9780549621409

Mass-produced aura: Thonet and the market for modern design, 1930--1953.
Lourie, Ariane de la Belleissue.

Mass-produced aura: Thonet and the market for modern design, 1930--1953. - 376 p.

Adviser: Jean-Louis Cohen.

Thesis (Ph.D.)--New York University, 2007.

This dissertation analyzes the exchange between multinational mass-producer Thonet and architects affiliated with the modern movement including Le Corbusier, Mies van der Rohe, Gropius, Breuer and Lurcat during the interwar decades. Aura is here considered the equivalent of an intangible asset for Thonet, an asset akin to the "good will," that, like most assets, require maintenance in order to not degrade in value. Thonet's brand name held an auratic appeal for progressive architects seeking to ally themselves with the productive capacities and the alluring image of industry during the first two decades of the twentieth century. Thonet, in turn, recognized in these progressive architects a source for new furniture designs and a lever by which to pry open markets such as that of the domestic interior that had previously been closed to the firm. In artfully constructing the auratic appeal of its products in relationship to the new aesthetic championed by modern architects, Thonet functioned as an active agent in shaping a new market for modernist design. Thonet's corporate strategies and its interaction with European modernist architects in the interwar period prefigure that which emerges in postwar America as the overt integration of modernist design within corporate design culture. Chapters proceed in a roughly chronological fashion, with a focus on Thonet's activities during the 1930s. Thonet's repeated encounters with the modern movement involve a cycle that mines the auratic potential of brand, signature, lifestyle and institution in order to cultivate new markets for modernism and making for several fruitful decades of mutual instrumentalization.

ISBN: 9780549621409Subjects--Topical Terms:

1020245
Design and Decorative Arts.

Mass-produced aura: Thonet and the market for modern design, 1930--1953.
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020 $a 9780549621409
035 $a (UMI)AAI3312919
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100 1 $a Lourie, Ariane de la Belleissue. $3 1057654
245 1 0 $a Mass-produced aura: Thonet and the market for modern design, 1930--1953.
300 $a 376 p.
500 $a Adviser: Jean-Louis Cohen.
500 $a Source: Dissertation Abstracts International, Volume: 69-05, Section: A, page: 1953.
502 $a Thesis (Ph.D.)--New York University, 2007.
520 $a This dissertation analyzes the exchange between multinational mass-producer Thonet and architects affiliated with the modern movement including Le Corbusier, Mies van der Rohe, Gropius, Breuer and Lurcat during the interwar decades. Aura is here considered the equivalent of an intangible asset for Thonet, an asset akin to the "good will," that, like most assets, require maintenance in order to not degrade in value. Thonet's brand name held an auratic appeal for progressive architects seeking to ally themselves with the productive capacities and the alluring image of industry during the first two decades of the twentieth century. Thonet, in turn, recognized in these progressive architects a source for new furniture designs and a lever by which to pry open markets such as that of the domestic interior that had previously been closed to the firm. In artfully constructing the auratic appeal of its products in relationship to the new aesthetic championed by modern architects, Thonet functioned as an active agent in shaping a new market for modernist design. Thonet's corporate strategies and its interaction with European modernist architects in the interwar period prefigure that which emerges in postwar America as the overt integration of modernist design within corporate design culture. Chapters proceed in a roughly chronological fashion, with a focus on Thonet's activities during the 1930s. Thonet's repeated encounters with the modern movement involve a cycle that mines the auratic potential of brand, signature, lifestyle and institution in order to cultivate new markets for modernism and making for several fruitful decades of mutual instrumentalization.
590 $a School code: 0146.
650 4 $a Design and Decorative Arts. $3 1020245
650 4 $a History, United States. $3 1017393
690 $a 0337
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710 2 $a New York University. $3 515735
773 0 $t Dissertation Abstracts International $g 69-05A.
790 $a 0146
790 1 0 $a Cohen, Jean-Louis, $e advisor
791 $a Ph.D.
792 $a 2007
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3312919