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The Facebook era : = tapping online ...

Shih, Clara Chung-wai.

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The Facebook era : = tapping online social networks to build better products, reach new audiences, and sell more stuff /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The Facebook era :/ Clara Shih.
Reminder of title:	tapping online social networks to build better products, reach new audiences, and sell more stuff /
Author:	Shih, Clara Chung-wai.
Published:	Boston :Prentice Hall, : c2009.,
Description:	xiv, 236 p. :ill., map ;23 cm.
Notes:	Includes index.
[NT 15003449]:	The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Subject:	Business enterprises - Computer networks. -
ISBN:	9780137152223 (pbk. : alk. paper)

The Facebook era : = tapping online social networks to build better products, reach new audiences, and sell more stuff /
Shih, Clara Chung-wai.

The Facebook era :tapping online social networks to build better products, reach new audiences, and sell more stuff /Clara Shih. - Boston :Prentice Hall,c2009. - xiv, 236 p. :ill., map ;23 cm.

Includes index.

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

ISBN: 9780137152223 (pbk. : alk. paper)

LCCN: 2009000872Subjects--Topical Terms:

712469
Business enterprises
--Computer networks.

LC Class. No.: HD30.37 / .S49 2009

Dewey Class. No.: 658.8/72

The Facebook era : = tapping online social networks to build better products, reach new audiences, and sell more stuff /
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020 $a 9780137152223 (pbk. : alk. paper)
020 $a 0137152221 (pbk.) : $c US24.99
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245 1 4 $a The Facebook era : $b tapping online social networks to build better products, reach new audiences, and sell more stuff / $c Clara Shih.
260 $a Boston : $c c2009. $b Prentice Hall,
300 $a xiv, 236 p. : $b ill., map ; $c 23 cm.
500 $a Includes index.
505 0 $a The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
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650 0 $a Online social networks. $3 624374
809 $d HD30.37 $e S49 $p BOOK $y 2009