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Value creation : = the power of bran...

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Strauss, Ron (1943-)

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Value creation : = the power of brand equity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Value creation :/ William Neal, Ron Strauss.
其他題名:	the power of brand equity /
作者:	Neal, William D.
其他作者:	Strauss, Ron
出版者:	Australia :South-Western Cengage Learning, : c2008.,
面頁冊數:	xiii, 353 p. :ill. ;24 cm.
標題:	Brand name products - Valuation. -
電子資源:	http://www.loc.gov/catdir/toc/ecip087/2007050294.html
ISBN:	1587992043 :

Value creation : = the power of brand equity /
Neal, William D.1943-

Value creation :the power of brand equity /William Neal, Ron Strauss. - Australia :South-Western Cengage Learning,c2008. - xiii, 353 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 1587992043 :US39.95

LCCN: 2007050294Subjects--Topical Terms:

1050889
Brand name products
--Valuation.

LC Class. No.: HD69.B7 / N36 2008

Dewey Class. No.: 658.8/27

Value creation : = the power of brand equity /
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020 $a 9781587992049
035 $a (OCoLC)ocn185123379
035 $a (OCoLC)185123379 $z (OCoLC)144559598
035 $a ia99w03031
040 $a DLC $c DLC $d BAKER $d C#P $d BTCTA $d YDXCP $d BWX $d DLC
050 0 0 $a HD69.B7 $b N36 2008
082 0 0 $a 658.8/27 $2 22
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100 1 $a Neal, William D. $q (William Douglas), $d 1943- $3 1050888
245 1 0 $a Value creation : $b the power of brand equity / $c William Neal, Ron Strauss.
260 $a Australia : $c c2008. $b South-Western Cengage Learning,
300 $a xiii, 353 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Brand name products $x Valuation. $3 1050889
650 0 $a Intangible property $x Valuation. $3 735827
650 0 $a Brand loyalty. $3 754767
650 0 $a Branding (Marketing) $x Management. $3 913943
700 1 $a Strauss, Ron $q (Ronald), $d 1943- $3 1050887
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip087/2007050294.html

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HD69.B7 N36 2008

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