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來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用...

蕭伊君

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來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = / 蕭伊君撰
Reminder of title:	The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors /
remainder title:	The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors
Author:	蕭伊君
other author:	張國忠
Published:	[花蓮縣壽豐鄉] : [國立東華大學國際企業學系], : 民99[2010],
Description:	6,60面 : 圖,表 ; 30公分
Notes:	指導教授:張國忠
Subject:	企業形象 -
Online resource:	http://etd.lib.ndhu.edu.tw/ETD-db/ETD-search-c/view_etd?URN=etd-0727110-140438PDF全文

來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors /
蕭伊君

來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors / The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors蕭伊君撰 - [花蓮縣壽豐鄉] : [國立東華大學國際企業學系], 民99[2010] - 6,60面 : 圖,表 ; 30公分

指導教授:張國忠

碩士論文--國立東華大學國際企業學系,2010

參考書目:面49-56Subjects--Topical Terms:

2569647
企業形象

來源國形象、企業形象對購買意願之影響-以綠色產品、產品涉入程度為調節作用 = = The Effects of Country-of-origin and Corporate Image on Purchase Intention - Green Product and Product Involvement as Modulating Factors /
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