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The influence of context on message-...

Rochester Institute of Technology., Graphic Design.

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The influence of context on message-making and audience reception in graphic design.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The influence of context on message-making and audience reception in graphic design./
Author:	Kirchoff, Sarah M.
Description:	174 p.
Notes:	Adviser: Deborah Beardslee.
Contained By:	Masters Abstracts International46-05.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1452863
ISBN:	9780549525240

The influence of context on message-making and audience reception in graphic design.
Kirchoff, Sarah M.

The influence of context on message-making and audience reception in graphic design. - 174 p.

Adviser: Deborah Beardslee.

Thesis (M.F.A.)--Rochester Institute of Technology, 2008.

Keywords. Graphic Design, Design Problem-Solving, Physical Context, Environment, Installation, Incongruence, Visual Communication

ISBN: 9780549525240Subjects--Topical Terms:

1024640
Design and Decorative Arts.

The influence of context on message-making and audience reception in graphic design.
LDR:02696nmm 2200337 a 45 001 868864
005 20100812
008 100812s2008 eng d
020 $a 9780549525240
035 $a (UMI)AAI1452863
035 $a AAI1452863
040 $a UMI $c UMI
100 1 $a Kirchoff, Sarah M. $3 1038020
245 1 4 $a The influence of context on message-making and audience reception in graphic design.
300 $a 174 p.
500 $a Adviser: Deborah Beardslee.
500 $a Source: Masters Abstracts International, Volume: 46-05, page: 2352.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2008.
520 $a Keywords. Graphic Design, Design Problem-Solving, Physical Context, Environment, Installation, Incongruence, Visual Communication
520 $a The reception of a graphic design solution is greatly affected by the environment in which it is viewed: the space around it, and how it is approached and accessed. Obviously, the designer cannot control the specific life experiences that shape a viewer's personal response, or how that viewer may be situated in a broader, cultural context. Designers often have at least some degree of control over contextual factors that contribute to the message-making potential of a graphic design solution, as well as the form the solution takes, and how it is presented to an audience.
520 $a When carefully constructed, content, application, display and context can work harmoniously together to effectively relay the intended message to a viewer (i.e., congruence). Conversely, planned incongruence between context, presentation and form can also be a helpful tool for designers: incongruence has the power to draw viewer attention, promote closer inspection or conversation, and provide a strategy for extending the message to alternative audiences.
520 $a Graphic design, environmental graphic design, museum, gallery and exhibition studies, interior design and site specific art take context into account as a primary concern from the upfront conceptual and material processes to final form and presentation stages. This thesis study examines context across disciplines, using these existing examples as the initial inspiration for the development of a group of incongruent, site-specific installations on the Rochester Institute of Technology campus.
590 $a School code: 0465.
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Fine Arts. $3 891065
690 $a 0357
690 $a 0389
710 2 0 $a Rochester Institute of Technology. $b Graphic Design. $3 1024768
773 0 $t Masters Abstracts International $g 46-05.
790 $a 0465
790 1 0 $a Beardslee, Deborah, $e advisor
790 1 0 $a Bitterman, Alex $e committee member
790 1 0 $a Mulligan, Therese $e committee member
791 $a M.F.A.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1452863