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Made to stick : = why some ideas sur...

Heath, Dan, (1973-.)

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Made to stick : = why some ideas survive and others die /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Made to stick :/ Chip Heath & Dan Heath.
其他題名:	why some ideas survive and others die /
作者:	Heath, Chip.
其他作者:	Heath, Dan,
出版者:	New York :Random House, : c2007.,
面頁冊數:	323 p. ;22 cm.
內容註:	Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
標題:	Social psychology. -
電子資源:	http://www.loc.gov/catdir/toc/fy0711/2006046467.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html
ISBN:	1400064287 (hbk.) :

Made to stick : = why some ideas survive and others die /
Heath, Chip.

Made to stick :why some ideas survive and others die /Chip Heath & Dan Heath. - 1st ed. - New York :Random House,c2007. - 323 p. ;22 cm.

Includes bibliographical references (p. [259]-276) and index.

Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

ISBN: 1400064287 (hbk.) :US26.00

LCCN: 2006046467Subjects--Topical Terms:

520219
Social psychology.

LC Class. No.: HM1033 / .H43 2007

Dewey Class. No.: 302/.13

Made to stick : = why some ideas survive and others die /
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520 $a Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
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856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/fy0711/2006046467.html
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