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Development of a survey measuring vi...

Utah State University., Landscape Architecture and Environmental Planning.

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Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize./
Author:	Wiberg, Dustin S.
Description:	93 p.
Notes:	Adviser: Peter A. Kumble.
Contained By:	Masters Abstracts International47-05.
Subject:	Landscape Architecture. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1463610
ISBN:	9781109096903

Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize.
Wiberg, Dustin S.

Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize. - 93 p.

Adviser: Peter A. Kumble.

Thesis (M.L.A.)--Utah State University, 2009.

The literature suggests that a correlation exists between visitor satisfaction and a visitor's choice to re-experience a product. The higher one's satisfaction level, the more likely he/she is to experience the product again and/or provide positive word-of-mouth advertising to friends and family. The Tian-Cole and Crompton model was chosen because of its acknowledgment and explanation of the differences between Visitor Satisfaction (VS) and Service Quality (SQ) and how their relationship influences satisfaction and contributes to Future Destination Selection.

ISBN: 9781109096903Subjects--Topical Terms:

890923
Landscape Architecture.

Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize.
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020 $a 9781109096903
035 $a (UMI)AAI1463610
035 $a AAI1463610
040 $a UMI $c UMI
100 1 $a Wiberg, Dustin S. $3 1037393
245 1 0 $a Development of a survey measuring visitor satisfaction and service quality of cultural and natural sites in Belize.
300 $a 93 p.
500 $a Adviser: Peter A. Kumble.
500 $a Source: Masters Abstracts International, Volume: 47-05, page: .
502 $a Thesis (M.L.A.)--Utah State University, 2009.
520 $a The literature suggests that a correlation exists between visitor satisfaction and a visitor's choice to re-experience a product. The higher one's satisfaction level, the more likely he/she is to experience the product again and/or provide positive word-of-mouth advertising to friends and family. The Tian-Cole and Crompton model was chosen because of its acknowledgment and explanation of the differences between Visitor Satisfaction (VS) and Service Quality (SQ) and how their relationship influences satisfaction and contributes to Future Destination Selection.
520 $a In addition to identifying a theoretical framework that explains why visitors return, it was necessary to identify a survey methodology to be used in developing the Mountain Pine Ridge Forest Reserve (MPRFR) visitor satisfaction surveys. It was determined that a combination of the Relative Performance Assessment (RPA) and Customer Service Questionnaire (CSQ) was an appropriate survey framework for a visitor satisfaction survey.
520 $a As a result of the research, two visitor satisfaction surveys were developed: Intercept Survey and Mail-back Survey. The Intercept Survey will be administered at a MPRFR site. It was designed to be concise and not take much of the visitor's time. This survey will be used to gather general information about visitor characteristics and level of satisfaction while at a site. The Mail-back Survey will be sent to the visitor after their trip so more time can be devoted to answering a more detailed visitor satisfaction survey. This survey asks visitors to indicate what site characteristics are important to them and then rate their satisfaction with each item. Instruments from the report entitled "A Front Country Visitor Study for Grand Staircase-Escalante National Monument" were used as an example of how to format a visitor satisfaction survey and how to use the collected data as a managerial tool.
520 $a The two main objectives of this research were accomplished and have established a foundation upon which subsequent research efforts will begin. This work serves as a catalyst to improving Belizean site planning, design, and management by better understanding what site characteristics contribute to visitor satisfaction.
590 $a School code: 0241.
650 4 $a Landscape Architecture. $3 890923
650 4 $a Recreation. $3 535376
690 $a 0390
690 $a 0814
710 2 $a Utah State University. $b Landscape Architecture and Environmental Planning. $3 1026681
773 0 $t Masters Abstracts International $g 47-05.
790 $a 0241
790 1 0 $a Brabec, Elizabeth A. $e committee member
790 1 0 $a Burr, Steven W. $e committee member
790 1 0 $a Kumble, Peter A., $e advisor
791 $a M.L.A.
792 $a 2009
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1463610