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Do food and beverage advertisements ...

University of Arkansas.

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Do food and beverage advertisements on a prominent African American cable network and a prominent general audience cable network differ by product type, production techniques and appeals?

Record Type:	Electronic resources : Monograph/item
Title/Author:	Do food and beverage advertisements on a prominent African American cable network and a prominent general audience cable network differ by product type, production techniques and appeals?/
Author:	Modica, Jonathon Lamar.
Description:	65 p.
Notes:	Source: Masters Abstracts International, Volume: 47-03, page: 1248.
Contained By:	Masters Abstracts International47-03.
Subject:	Black Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1461498
ISBN:	9780549964469

Do food and beverage advertisements on a prominent African American cable network and a prominent general audience cable network differ by product type, production techniques and appeals?
Modica, Jonathon Lamar.

Do food and beverage advertisements on a prominent African American cable network and a prominent general audience cable network differ by product type, production techniques and appeals? - 65 p.

Source: Masters Abstracts International, Volume: 47-03, page: 1248.

Thesis (M.A.)--University of Arkansas, 2008.

This synopsis explores a portion of the United States food and beverage advertising landscape by analyzing a cable network (Black Entertainment Television) that primarily targets African American adolescents and comparing it to a network similar in content (Music Television) that targets the general population of adolescents. It is important to examine what children are frequently exposed to on television because many researchers have long considered television as a likely contributor to childhood obesity. It is also imperative to understand the production techniques and primary appeals that food and beverage advertisers use to target different ethnic groups of children and more importantly, how often the industry directs food and beverage products to different groups. This study examines those differences by investigating a total of 44 hours of television programming from two cable networks, and provides some information to educate parents and consumers on possible television effects regarding childhood obesity.

ISBN: 9780549964469Subjects--Topical Terms:

1017673
Black Studies.

Do food and beverage advertisements on a prominent African American cable network and a prominent general audience cable network differ by product type, production techniques and appeals?
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