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Marketing insights from A to Z : = 8...

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Kotler, Philip.

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Marketing insights from A to Z : = 80 concepts every manager needs to know /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing insights from A to Z :/ Philip Kotler.
其他題名:	80 concepts every manager needs to know /
作者:	Kotler, Philip.
出版者:	Hoboken, N.J. :John Wiley & Sons, : c2003.,
面頁冊數:	xviii, 206 p. ;24 cm.
附註:	Published simultaneously in Canada.
標題:	Marketing. -
電子資源:	http://www.loc.gov/catdir/description/wiley038/2002014903.html
電子資源:	http://www.loc.gov/catdir/bios/wiley045/2002014903.html
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2002014903.html
ISBN:	0471268674 (hbk.)

Marketing insights from A to Z : = 80 concepts every manager needs to know /
Kotler, Philip.

Marketing insights from A to Z :80 concepts every manager needs to know /Philip Kotler. - Hoboken, N.J. :John Wiley & Sons,c2003. - xviii, 206 p. ;24 cm.

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

ISBN: 0471268674 (hbk.)US27.95

LCCN: 2002014903Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .K63127 2003

Dewey Class. No.: 658.8

Marketing insights from A to Z : = 80 concepts every manager needs to know /
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245 1 0 $a Marketing insights from A to Z : $b 80 concepts every manager needs to know / $c Philip Kotler.
260 $a Hoboken, N.J. : $c c2003. $b John Wiley & Sons,
300 $a xviii, 206 p. ; $c 24 cm.
500 $a Published simultaneously in Canada.
504 $a Includes bibliographical references (p. 189-193) and index.
650 0 $a Marketing. $3 536353
809 $d HF5415 $e K63127 $p BOOK $y 2003
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley038/2002014903.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley045/2002014903.html
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley031/2002014903.html

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