| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Sport marketing // Bernard J. Mullin, Stephen Hardy, William A. Sutton ; [foreword by David J. Stern]. |
| Author: |
Mullin, Bernard James. |
| other author: |
Hardy, Stephen, |
| Published: |
Champaign, IL :Human Kinetics, : c2007., |
| Description: |
xii, 539 p. :ill. (some col.), col. map, ports. ;29 cm. |
| Subject: |
Sports - Marketing. - |
| Online resource: |
http://www.loc.gov/catdir/toc/ecip074/2006035638.html |
| ISBN: |
9780736060523 |