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Strategic planning for public relati...

Smith, Ronald D., (1948-)

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Strategic planning for public relations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic planning for public relations // Ronald D. Smith.
Author:	Smith, Ronald D.,
Published:	New York :Routledge, : 2009.,
Description:	xix, 436 p. :ill. ;24 cm.
Subject:	Public relations. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0823/2008030593.html
Online resource:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017121799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIAInhaltsverzeichnis
ISBN:	9780415994224 (pbk.) :

Strategic planning for public relations /
Smith, Ronald D.,1948-

Strategic planning for public relations /Ronald D. Smith. - 3rd ed. - New York :Routledge,2009. - xix, 436 p. :ill. ;24 cm.

Includes bibliographical references (p. [412]-421) and index.

"This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process." "Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients." "As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework."--Jacket.

ISBN: 9780415994224 (pbk.) :UK35.99

LCCN: 2008030593Subjects--Topical Terms:

542883
Public relations.

LC Class. No.: HM1221 / .S77 2009

Dewey Class. No.: 659.2

Strategic planning for public relations /
LDR:02528cam 22002774a 450 001 859826
003 OCoLC
005 20100708110345.0
008 100706s2009 nyua b 001 0 eng
010 $a 2008030593
020 $a 9780415994224 (pbk.) : $c UK35.99
020 $a 0415994225 (pbk.)
020 $a 9780203891186 (ebk.)
020 $a 020389118X (ebk.)
035 $a 00512127
040 $a DLC $b eng $c DLC $d BTCTA $d BAKER $d YDXCP $d C#P $d CDX $d BWX $d MHW $d DEBBG $d OCL $d NDHU
050 0 0 $a HM1221 $b .S77 2009
082 0 0 $a 659.2 $2 22
100 1 $a Smith, Ronald D., $d 1948- $3 825860
245 1 0 $a Strategic planning for public relations / $c Ronald D. Smith.
250 $a 3rd ed.
260 $a New York : $c 2009. $b Routledge,
300 $a xix, 436 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [412]-421) and index.
520 1 $a "This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process." "Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients." "As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework."--Jacket.
650 0 $a Public relations. $3 542883
650 0 $a Strategic planning. $3 528149
809 $p BOOK $d HM1221 $e S77 $y 2009
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0823/2008030593.html
856 4 $u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017121799&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA $z Inhaltsverzeichnis