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Typography in film title sequence de...

Iowa State University., Art and Design.

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Typography in film title sequence design.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Typography in film title sequence design./
Author:	YU, Li.
Description:	140 p.
Notes:	Adviser: Sunghyun Kang.
Contained By:	Masters Abstracts International47-04.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1462032
ISBN:	9781109006933

Typography in film title sequence design.
YU, Li.

Typography in film title sequence design. - 140 p.

Adviser: Sunghyun Kang.

Thesis (M.F.A.)--Iowa State University, 2008.

The present study sets off to examine the typography in film title sequence design. Particularly, two major aspects in film sequence design, the choice of typefaces and the choice of animation effects, are examined, and they are connected to the history of typography evolution, the development of computer technology, the theories in psychology, and different film genres. After drawing connections in historical reviews and theories, the present study provides tangible examples to illustrate how different designs are realized in film title sequences. With an emphasis on usages in film title sequences, a new classification system for typefaces and a classification system for animation effects are developed. Then, statistical evidence is gathered to identify certain typefaces and animation effects associated with particular film genres, adding quantitative measures in connecting the different aspects in film title sequence design. Finally, a case study is included to further explain the findings in a concrete context.

ISBN: 9781109006933Subjects--Topical Terms:

1020245
Design and Decorative Arts.

Typography in film title sequence design.
LDR:01942nam 2200301 a 45 001 859482
005 20100713
008 100713s2008 ||||||||||||||||| ||eng d
020 $a 9781109006933
035 $a (UMI)AAI1462032
035 $a AAI1462032
040 $a UMI $c UMI
100 1 $a YU, Li. $3 1026676
245 1 0 $a Typography in film title sequence design.
300 $a 140 p.
500 $a Adviser: Sunghyun Kang.
500 $a Source: Masters Abstracts International, Volume: 47-04, page: 1902.
502 $a Thesis (M.F.A.)--Iowa State University, 2008.
520 $a The present study sets off to examine the typography in film title sequence design. Particularly, two major aspects in film sequence design, the choice of typefaces and the choice of animation effects, are examined, and they are connected to the history of typography evolution, the development of computer technology, the theories in psychology, and different film genres. After drawing connections in historical reviews and theories, the present study provides tangible examples to illustrate how different designs are realized in film title sequences. With an emphasis on usages in film title sequences, a new classification system for typefaces and a classification system for animation effects are developed. Then, statistical evidence is gathered to identify certain typefaces and animation effects associated with particular film genres, adding quantitative measures in connecting the different aspects in film title sequence design. Finally, a case study is included to further explain the findings in a concrete context.
590 $a School code: 0097.
650 4 $a Design and Decorative Arts. $3 1020245
650 4 $a Cinema. $3 854529
690 $a 0389
690 $a 0900
710 2 $a Iowa State University. $b Art and Design. $3 1020793
773 0 $t Masters Abstracts International $g 47-04.
790 $a 0097
790 1 0 $a Fontaine, Lisa $e committee member
790 1 0 $a Kang, Sunghyun, $e advisor
790 1 0 $a Lee, Suman $e committee member
791 $a M.F.A.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1462032