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Design research and research design:...

University of Cincinnati.

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Design research and research design: Application of quantitative methodology to the design process.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Design research and research design: Application of quantitative methodology to the design process./
Author:	Wise, Ruth E.
Description:	80 p.
Notes:	Adviser: Peter Embi.
Contained By:	Masters Abstracts International47-03.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1461428
ISBN:	9780549958024

Design research and research design: Application of quantitative methodology to the design process.
Wise, Ruth E.

Design research and research design: Application of quantitative methodology to the design process. - 80 p.

Adviser: Peter Embi.

Thesis (M.Des.)--University of Cincinnati, 2008.

Design research is defined more by qualitative than quantitative methodology. A design research literature review reveals a dearth of examples related to the use of the scientific method and quantitative methodology. Qualitative and quantitative studies are complementary and necessary to the growth and validation of a field of study. Over-reliance on qualitative research approaches to the exclusion of quantitative approaches undermines the importance and legitimacy of the design profession. The purpose of my thesis is to explore the use of quantitative methodology in the design process by conducting an experimental research study. The pilot study employs a quantitative approach to evaluating the effectiveness of a graphic design process as applied to a computer-based, interactive program for the communication and understanding of medication risk information by patients and the effects of health literacy and numeracy. The results of the study illustrate that the application of quantitative methodology to testing visual and information design formats shows promise in contributing useful information to the design decision-making process. The primary implication of incorporating quantitative methodologies into design research and practice is an educational one. My research shows quantitative methodology has an important and appropriate place in design research, education and practice though it is currently underutilized.

ISBN: 9780549958024Subjects--Topical Terms:

1020245
Design and Decorative Arts.

Design research and research design: Application of quantitative methodology to the design process.
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020 $a 9780549958024
035 $a (UMI)AAI1461428
035 $a AAI1461428
040 $a UMI $c UMI
100 1 $a Wise, Ruth E. $3 1026669
245 1 0 $a Design research and research design: Application of quantitative methodology to the design process.
300 $a 80 p.
500 $a Adviser: Peter Embi.
500 $a Source: Masters Abstracts International, Volume: 47-03, page: 1242.
502 $a Thesis (M.Des.)--University of Cincinnati, 2008.
520 $a Design research is defined more by qualitative than quantitative methodology. A design research literature review reveals a dearth of examples related to the use of the scientific method and quantitative methodology. Qualitative and quantitative studies are complementary and necessary to the growth and validation of a field of study. Over-reliance on qualitative research approaches to the exclusion of quantitative approaches undermines the importance and legitimacy of the design profession. The purpose of my thesis is to explore the use of quantitative methodology in the design process by conducting an experimental research study. The pilot study employs a quantitative approach to evaluating the effectiveness of a graphic design process as applied to a computer-based, interactive program for the communication and understanding of medication risk information by patients and the effects of health literacy and numeracy. The results of the study illustrate that the application of quantitative methodology to testing visual and information design formats shows promise in contributing useful information to the design decision-making process. The primary implication of incorporating quantitative methodologies into design research and practice is an educational one. My research shows quantitative methodology has an important and appropriate place in design research, education and practice though it is currently underutilized.
590 $a School code: 0045.
650 4 $a Design and Decorative Arts. $3 1020245
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710 2 $a University of Cincinnati. $3 960309
773 0 $t Masters Abstracts International $g 47-03.
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790 1 0 $a Embi, Peter, $e advisor
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792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1461428