東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Representativeness of samples used i...

Southern Connecticut State University.

Linked to FindBook

Google Book

Amazon

博客來

Representativeness of samples used in survey research conducted on the Internet and over the phone.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Representativeness of samples used in survey research conducted on the Internet and over the phone./
Author:	Moroz, Piotr.
Description:	54 p.
Notes:	Adviser: William J. Diffley.
Contained By:	Masters Abstracts International47-01.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1456243
ISBN:	9780549681236

Representativeness of samples used in survey research conducted on the Internet and over the phone.
Moroz, Piotr.

Representativeness of samples used in survey research conducted on the Internet and over the phone. - 54 p.

Adviser: William J. Diffley.

Thesis (M.S.)--Southern Connecticut State University, 2008.

The study presented in this paper examined the equivalence of online and telephone samples used in marketing research studies between the years 2002 and 2007. The researcher compared the demographic characteristics and purchasing intentions of participants in online and telephone surveys. All participants were women, ages 18-65. The researcher also compared the demographic distribution of those participants to the demographic distribution of the general population. This research addressed some key questions related to quality of data obtained online. While telephone surveys are widely used and accepted in various research fields, this research showed that, with respect to demographics, online samples were equivalent to telephone samples. It also showed that, in spite of not being randomly selected from the entire population, online samples represent the population to a satisfactory extent, and their representativeness is comparable to that of telephone samples.

ISBN: 9780549681236Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Representativeness of samples used in survey research conducted on the Internet and over the phone.
LDR:01873nam 2200277 a 45 001 857798
005 20100712
008 100712s2008 ||||||||||||||||| ||eng d
020 $a 9780549681236
035 $a (UMI)AAI1456243
035 $a AAI1456243
040 $a UMI $c UMI
100 1 $a Moroz, Piotr. $3 1024807
245 1 0 $a Representativeness of samples used in survey research conducted on the Internet and over the phone.
300 $a 54 p.
500 $a Adviser: William J. Diffley.
500 $a Source: Masters Abstracts International, Volume: 47-01, page: 0125.
502 $a Thesis (M.S.)--Southern Connecticut State University, 2008.
520 $a The study presented in this paper examined the equivalence of online and telephone samples used in marketing research studies between the years 2002 and 2007. The researcher compared the demographic characteristics and purchasing intentions of participants in online and telephone surveys. All participants were women, ages 18-65. The researcher also compared the demographic distribution of those participants to the demographic distribution of the general population. This research addressed some key questions related to quality of data obtained online. While telephone surveys are widely used and accepted in various research fields, this research showed that, with respect to demographics, online samples were equivalent to telephone samples. It also showed that, in spite of not being randomly selected from the entire population, online samples represent the population to a satisfactory extent, and their representativeness is comparable to that of telephone samples.
590 $a School code: 0928.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Psychology, Psychometrics. $3 1017742
690 $a 0338
690 $a 0632
710 2 $a Southern Connecticut State University. $3 1020997
773 0 $t Masters Abstracts International $g 47-01.
790 $a 0928
790 1 0 $a Diffley, William J., $e advisor
791 $a M.S.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1456243