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Physicians' perceptions on the ethic...

University of Southern California., Strategic Public Relations.

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Physicians' perceptions on the ethics of free drug samples.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Physicians' perceptions on the ethics of free drug samples./
Author:	Franklin, Lauren Paule.
Description:	89 p.
Notes:	Adviser: Jennifer Floto.
Contained By:	Masters Abstracts International46-06.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1454093
ISBN:	9780549608851

Physicians' perceptions on the ethics of free drug samples.
Franklin, Lauren Paule.

Physicians' perceptions on the ethics of free drug samples. - 89 p.

Adviser: Jennifer Floto.

Thesis (M.A.)--University of Southern California, 2008.

American physicians are constantly bombarded with offers of free equipment trial, drug samples, patient materials and scores of other incentives. This practice has come under scrutiny by consumer advocacy groups in recent years. Of particular concern is the widely accepted practice of providing drug samples for physicians to then offer to patients.

ISBN: 9780549608851Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Physicians' perceptions on the ethics of free drug samples.
LDR:01938nam 2200325 a 45 001 857782
005 20100712
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020 $a 9780549608851
035 $a (UMI)AAI1454093
035 $a AAI1454093
040 $a UMI $c UMI
100 1 $a Franklin, Lauren Paule. $3 1024784
245 1 0 $a Physicians' perceptions on the ethics of free drug samples.
300 $a 89 p.
500 $a Adviser: Jennifer Floto.
500 $a Source: Masters Abstracts International, Volume: 46-06, page: 2921.
502 $a Thesis (M.A.)--University of Southern California, 2008.
520 $a American physicians are constantly bombarded with offers of free equipment trial, drug samples, patient materials and scores of other incentives. This practice has come under scrutiny by consumer advocacy groups in recent years. Of particular concern is the widely accepted practice of providing drug samples for physicians to then offer to patients.
520 $a This study seeks to discover physicians' perceptions on the ethics of drug samples. Direct-to-consumer advertising promotional tactics such as the provision of free prescription drug samples have been extremely effective in influencing patient brand loyalty and physician prescribing behavior. However, while drug samples are effective, the ethics behind them are in question. The author investigates physicians' perceptions and opinions of the sampling tactic to better understand if free prescription drug samples are beneficial to the medical community and the patients that receive such medications.
590 $a School code: 0208.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Health Sciences, Pharmacy. $3 1017737
650 4 $a Mass Communications. $3 1017395
690 $a 0338
690 $a 0572
690 $a 0708
710 2 $a University of Southern California. $b Strategic Public Relations. $3 1024783
773 0 $t Masters Abstracts International $g 46-06.
790 $a 0208
790 1 0 $a Floto, Jennifer, $e advisor
790 1 0 $a Kotler, Jonathan $e committee member
790 1 0 $a Swerling, Jerry $e committee member
791 $a M.A.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1454093