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Timing considerations in visual comm...

Rochester Institute of Technology., Graphic Design.

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Timing considerations in visual communication.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Timing considerations in visual communication./
Author:	Aloumi, Ahmad Eissa.
Description:	125 p.
Notes:	Adviser: Deborah Beardslee.
Contained By:	Masters Abstracts International46-06.
Subject:	Design and Decorative Arts. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1453876
ISBN:	9780549594789

Timing considerations in visual communication.
Aloumi, Ahmad Eissa.

Timing considerations in visual communication. - 125 p.

Adviser: Deborah Beardslee.

Thesis (M.F.A.)--Rochester Institute of Technology, 2008.

Viewers are surrounded by visual stimuli on a daily basis. These visuals, which may have intriguing and/or exciting qualities, enable designers to propose effective design solutions that could have heightened impact on the viewer. With this in mind, some designers attempt to construct crystal-clear messages that are eye-catching and easily understood, while other designers try to deliver messages enveloped by a planned ambiguity, which offers diverse paths of comprehension. In the end, this intentional ambiguity can eventually guide viewers toward a single understanding.

ISBN: 9780549594789Subjects--Topical Terms:

1024640
Design and Decorative Arts.

Timing considerations in visual communication.
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020 $a 9780549594789
035 $a (UMI)AAI1453876
035 $a AAI1453876
040 $a UMI $c UMI
100 1 $a Aloumi, Ahmad Eissa. $3 1024769
245 1 0 $a Timing considerations in visual communication.
300 $a 125 p.
500 $a Adviser: Deborah Beardslee.
500 $a Source: Masters Abstracts International, Volume: 46-06, page: 2907.
502 $a Thesis (M.F.A.)--Rochester Institute of Technology, 2008.
520 $a Viewers are surrounded by visual stimuli on a daily basis. These visuals, which may have intriguing and/or exciting qualities, enable designers to propose effective design solutions that could have heightened impact on the viewer. With this in mind, some designers attempt to construct crystal-clear messages that are eye-catching and easily understood, while other designers try to deliver messages enveloped by a planned ambiguity, which offers diverse paths of comprehension. In the end, this intentional ambiguity can eventually guide viewers toward a single understanding.
520 $a Since ambiguity is an outcome of complex principles related to aesthetic and conceptual decision-making, often it is not immediately understood. However, in order to understand ambiguous messages, viewers are affected by both time, which is the indefinite continued progress of existence and actions in the past, present and future, and timing, which is the choice or control of when something should be exposed. Designers should be aware of the effect of time on perception in relation to ambiguous message-making, especially when immediate understanding is required. An example of this would be a solution related to information design such as the transportation map of the London Underground, in which the immediacy of communication could affect human lives.
520 $a This thesis study will focus specifically on time considerations as they impact the understanding of intentionally ambiguous messages. This thesis will also analyze the value of other time considerations such as frequency and duration. Understanding these aspects can potentially inform the integration of time considerations within the graphic design decision-making process.
590 $a School code: 0465.
650 4 $a Design and Decorative Arts. $3 1024640
650 4 $a Fine Arts. $3 891065
690 $a 0357
690 $a 0389
710 2 $a Rochester Institute of Technology. $b Graphic Design. $3 1024768
773 0 $t Masters Abstracts International $g 46-06.
790 $a 0465
790 1 0 $a Beardslee, Deborah, $e advisor
790 1 0 $a Bitterman, Alex $e committee member
790 1 0 $a Kelly, Angela $e committee member
791 $a M.F.A.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1453876