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Top-circulated magazines: Visual and...

Texas Woman's University.

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Top-circulated magazines: Visual and narrative representation of both serious leisure content and libraries.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Top-circulated magazines: Visual and narrative representation of both serious leisure content and libraries./
Author:	Khoo, Lay Hooi.
Description:	265 p.
Notes:	Adviser: Lynn Akin.
Contained By:	Dissertation Abstracts International69-04A.
Subject:	Library Science. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3311820
ISBN:	9780549593911

Top-circulated magazines: Visual and narrative representation of both serious leisure content and libraries.
Khoo, Lay Hooi.

Top-circulated magazines: Visual and narrative representation of both serious leisure content and libraries. - 265 p.

Adviser: Lynn Akin.

Thesis (Ph.D.)--Texas Woman's University, 2008.

The major elements that this study exposed about libraries, serious leisure, and top-circulated magazines were mainly book promotions, marketing, and advertising.

ISBN: 9780549593911Subjects--Topical Terms:

881164
Library Science.

Top-circulated magazines: Visual and narrative representation of both serious leisure content and libraries.
LDR:03246nam 2200313 a 45 001 855455
005 20100708
008 100708s2008 ||||||||||||||||| ||eng d
020 $a 9780549593911
035 $a (UMI)AAI3311820
035 $a AAI3311820
040 $a UMI $c UMI
100 1 $a Khoo, Lay Hooi. $3 1022067
245 1 0 $a Top-circulated magazines: Visual and narrative representation of both serious leisure content and libraries.
300 $a 265 p.
500 $a Adviser: Lynn Akin.
500 $a Source: Dissertation Abstracts International, Volume: 69-04, Section: A, page: 1199.
502 $a Thesis (Ph.D.)--Texas Woman's University, 2008.
520 $a The major elements that this study exposed about libraries, serious leisure, and top-circulated magazines were mainly book promotions, marketing, and advertising.
520 $a The purpose of this study is to examine the narrative and visual representation of serious leisure content and libraries in the top-circulated magazines. The qualitative analysis software NVivo7 was used to facilitate a content analysis of one hundred magazine articles in printed and online format. Using a stratified random sample, this study examined 100 articles and 50 images from America's most circulated magazines published on January 2006 through May 2007. The serious leisure theory and research done by Stebbins (2006e) and Hartel (2005) guided this study.
520 $a Of Stebbin's serious leisure elements, the effort to gain achievement or success in serious leisure was found to be the most strongly portrayed in magazine content. Career counting was the second strongest serious leisure quality. The third commonly portrayed of serious leisure quality in the magazine content was financial return from expertise, or receiving personal reward from products and publications. The elements that received the least coverage were self-expressing abilities, individual self-expression, and self-image.
520 $a About 58% of the articles with serious leisure content were found to be related to the libraries. The concept-based image analysis was adapted from Shatford's (1986) theoretical approach of analyzing pictures. About 16% of the images actually focused on the libraries, and 8% portrayed librarians in the images. Men were widely represented in the images as individuals who had an enthusiasm for reading, book collecting or promoting their new books. Women were featured as librarians who were passionate in promoting readings to the community, or individuals who enjoyed writing and sharing their favorite serious leisure activities. There are no existing benchmark studies that justify the number of mentions of libraries in serious leisure content in magazines coverage. The focus on serious leisure research through a library information science perspective can assist librarians, information specialists, and educators to develop benchmark standards and improve tailored strategies for serving serious leisure information seekers.
590 $a School code: 0925.
650 4 $a Library Science. $3 881164
650 4 $a Mass Communications. $3 1017395
690 $a 0399
690 $a 0708
710 2 $a Texas Woman's University. $3 1017666
773 0 $t Dissertation Abstracts International $g 69-04A.
790 $a 0925
790 1 0 $a Akin, Lynn, $e advisor
791 $a Ph.D.
792 $a 2008
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3311820