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Using the principles of social marke...

University of Nevada, Reno.

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Using the principles of social marketing to explore adolescents' perceptions and preferences related to food and nutrition education.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Using the principles of social marketing to explore adolescents' perceptions and preferences related to food and nutrition education./
Author:	Snow, Gwenn M.
Description:	161 p.
Notes:	Adviser: Jamie Benedict.
Contained By:	Masters Abstracts International37-03.
Subject:	Business Administration, Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1393067
ISBN:	9780599160170

Using the principles of social marketing to explore adolescents' perceptions and preferences related to food and nutrition education.
Snow, Gwenn M.

Using the principles of social marketing to explore adolescents' perceptions and preferences related to food and nutrition education. - 161 p.

Adviser: Jamie Benedict.

Thesis (M.S.)--University of Nevada, Reno, 1998.

Descriptive information was gathered from middle school students for the purpose of constructing a nutrition education program for low-income Nevada youth using the principles of social marketing. In focus group interviews, participants discussed influences, benefits, and barriers related to food choices; eating occasions and locations; sources of nutrition information; potential communication channels; and preferences for image and tone of messages. Taste, availability, and convenience appeared to be important influences on food choices. Related to specific groups of foods, some physiological benefits were identified. However, benefits were often described in vague terms--suggesting a lack of personal relevancy. Home and school were common eating locations. Sources of nutrition information included parents, school personnel, health professionals, and food packages (e.g., "Nutrition Facts" panel). Humor and music may increase the appeal of educational materials. Nutrition education activities that provide opportunities to interact with other people or that introduce unfamiliar foods may be more successful.

ISBN: 9780599160170Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Using the principles of social marketing to explore adolescents' perceptions and preferences related to food and nutrition education.
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020 $a 9780599160170
035 $a (UMI)AAI1393067
035 $a AAI1393067
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100 1 $a Snow, Gwenn M. $3 1017800
245 1 0 $a Using the principles of social marketing to explore adolescents' perceptions and preferences related to food and nutrition education.
300 $a 161 p.
500 $a Adviser: Jamie Benedict.
500 $a Source: Masters Abstracts International, Volume: 37-03, page: 0920.
502 $a Thesis (M.S.)--University of Nevada, Reno, 1998.
520 $a Descriptive information was gathered from middle school students for the purpose of constructing a nutrition education program for low-income Nevada youth using the principles of social marketing. In focus group interviews, participants discussed influences, benefits, and barriers related to food choices; eating occasions and locations; sources of nutrition information; potential communication channels; and preferences for image and tone of messages. Taste, availability, and convenience appeared to be important influences on food choices. Related to specific groups of foods, some physiological benefits were identified. However, benefits were often described in vague terms--suggesting a lack of personal relevancy. Home and school were common eating locations. Sources of nutrition information included parents, school personnel, health professionals, and food packages (e.g., "Nutrition Facts" panel). Humor and music may increase the appeal of educational materials. Nutrition education activities that provide opportunities to interact with other people or that introduce unfamiliar foods may be more successful.
590 $a School code: 0139.
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Education, Health. $3 1017668
650 4 $a Health Sciences, Nutrition. $3 1017801
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690 $a 0680
710 2 $a University of Nevada, Reno. $3 626634
773 0 $t Masters Abstracts International $g 37-03.
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790 1 0 $a Benedict, Jamie, $e advisor
791 $a M.S.
792 $a 1998
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