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Perceived peer influences in the eff...

The University of Wisconsin - Madison.

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Perceived peer influences in the effects of antismoking media messages: An exploration of mediating and moderating mechanisms.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Perceived peer influences in the effects of antismoking media messages: An exploration of mediating and moderating mechanisms./
Author:	Paek, Hye-Jin.
Description:	274 p.
Notes:	Source: Dissertation Abstracts International, Volume: 66-08, Section: A, page: 2764.
Contained By:	Dissertation Abstracts International66-08A.
Subject:	Education, Health. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3186116
ISBN:	9780542280764

Perceived peer influences in the effects of antismoking media messages: An exploration of mediating and moderating mechanisms.
Paek, Hye-Jin.

Perceived peer influences in the effects of antismoking media messages: An exploration of mediating and moderating mechanisms. - 274 p.

Source: Dissertation Abstracts International, Volume: 66-08, Section: A, page: 2764.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 2005.

Guided by the influence of presumed influence communication model, this dissertation explores mediating and moderating mechanisms through which antismoking media messages influence adolescent smoking-related attitudes and behaviors. The mediators are two kinds of peer perceptions---perceived smoking prevalence among peers and perceived media influence on peers. The moderators are peer proximity (close and distant peers) and smoking status (never-smokers and ever-smokers).

ISBN: 9780542280764Subjects--Topical Terms:

1017668
Education, Health.

Perceived peer influences in the effects of antismoking media messages: An exploration of mediating and moderating mechanisms.
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020 $a 9780542280764
035 $a (UMI)AAI3186116
035 $a AAI3186116
040 $a UMI $c UMI
100 1 $a Paek, Hye-Jin. $3 1017678
245 1 0 $a Perceived peer influences in the effects of antismoking media messages: An exploration of mediating and moderating mechanisms.
300 $a 274 p.
500 $a Source: Dissertation Abstracts International, Volume: 66-08, Section: A, page: 2764.
500 $a Supervisor: Douglas M. McLeod.
502 $a Thesis (Ph.D.)--The University of Wisconsin - Madison, 2005.
520 $a Guided by the influence of presumed influence communication model, this dissertation explores mediating and moderating mechanisms through which antismoking media messages influence adolescent smoking-related attitudes and behaviors. The mediators are two kinds of peer perceptions---perceived smoking prevalence among peers and perceived media influence on peers. The moderators are peer proximity (close and distant peers) and smoking status (never-smokers and ever-smokers).
520 $a The study analyzes both cross-sectional and two-wave panel survey data collected from two Midwestern middle school students. Analysis of the cross-sectional survey data finds that the direct effect of antismoking messages is to increase (especially nonsmoking) adolescents' favorable attitude toward smokers and intention to smoke. While analysis of the panel data confirms the boomerang impact of antismoking messages, this impact disappears over time and after controlling for perceived risk and family and friends' actual smoking.
520 $a Tests of the mediating mechanisms reveal significant intended effects, which are also moderated by peer proximity. Respondents' favorable attitude toward smokers and intention to smoke are significantly decreased by a perception that close peers, but not distant peers, respond to antismoking messages (antismoking peer influence). Meanwhile, adolescents' favorable attitude toward smokers and intention to smoke are increased by an overestimation of close peer smoking but not distant peer smoking (prosmoking peer influence). However, perceived peer exposure to antismoking messages appears to inflate adolescents' estimation of peer smoking prevalence.
520 $a The findings of the panel analysis indicate that only the prosmoking peer influence has an enduring impact on adolescents' smoking-related attitudes and behavior. This impact persists even after controlling for perceived risk and family and friends' actual smoking. But perceived peer exposure to antismoking messages consistently inflates adolescents' estimation of peer smoking prevalence.
520 $a In sum, this dissertation suggests that antismoking campaigns may not work for younger adolescents. Frequent antismoking messages might even directly stimulate nonsmoking adolescents to begin smoking. These messages might also indirectly cause adolescents to infer that many of their peers are already smoking. Rather than relying on antismoking media campaigns, practitioners are advised to consider social marketing approaches. Theoretical and practical implications and suggestions for futures studies are further discussed.
590 $a School code: 0262.
650 4 $a Education, Health. $3 1017668
650 4 $a Health Sciences, Public Health. $3 1017659
650 4 $a Mass Communications. $3 1017395
690 $a 0573
690 $a 0680
690 $a 0708
710 2 $a The University of Wisconsin - Madison. $3 626640
773 0 $t Dissertation Abstracts International $g 66-08A.
790 $a 0262
790 1 0 $a McLeod, Douglas M., $e advisor
791 $a Ph.D.
792 $a 2005
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3186116