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From brand vision to brand evaluatio...

De Chernatony, L.

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From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	From brand vision to brand evaluation/ Leslie de Chernatony.
Reminder of title:	the strategic process of growing and strengthening brands building and sustaining brands /
Author:	De Chernatony, L.
Published:	Oxford ;Academic Press, : 2001.,
Description:	xv, 293 p. :ill. (some col.)., port.
Notes:	Published in association with the Chartered Institute of Marketing.
Subject:	Brand name products. -
Online resource:	http://site.ebrary.com/lib/ndhu/Doc?id=10258607An electronic book accessible through the World Wide Web; click to view
ISBN:	9780080506975

From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands /
De Chernatony, L.

From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands /[electronic resource] :Leslie de Chernatony. - Oxford ;Academic Press,2001. - xv, 293 p. :ill. (some col.)., port.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780080506975Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / D455 2001eb

Dewey Class. No.: 658.8/27

From brand vision to brand evaluation = the strategic process of growing and strengthening brands building and sustaining brands /
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020 $a 9780080506975
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020 $z 9780750646147
035 $a ebr10258607
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HD69.B7 $b D455 2001eb
082 $a 658.8/27
100 1 $a De Chernatony, L. $q (Leslie) $3 819430
245 1 0 $a From brand vision to brand evaluation $h [electronic resource] : $b the strategic process of growing and strengthening brands building and sustaining brands / $c Leslie de Chernatony.
260 $a Oxford ; $a Boston : $c 2001. $b Academic Press,
300 $a xv, 293 p. : $b ill. (some col.)., port.
500 $a Published in association with the Chartered Institute of Marketing.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Brand name products. $3 581855
650 0 $a Product management. $3 576148
650 0 $a Trademarks. $3 605074
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Chartered Institute of Marketing. $3 578725
710 2 $a ebrary, Inc. $3 916932
856 4 0 $u http://site.ebrary.com/lib/ndhu/Doc?id=10258607 $z An electronic book accessible through the World Wide Web; click to view