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Branded entertainment = product placement and brand strategy in the entertainment business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Branded entertainment/ Jean-Marc Lehu.
Reminder of title:	product placement and brand strategy in the entertainment business /
Author:	Lehu, Jean-Marc.
Published:	London :Kogan Page, : 2007.,
Description:	ix, 266 p.
Subject:	Advertising - Brand name products. -
Online resource:	http://site.ebrary.com/lib/ndhu/Doc?id=10177055An electronic book accessible through the World Wide Web; click to view
ISBN:	9780749451431

Branded entertainment = product placement and brand strategy in the entertainment business /
Lehu, Jean-Marc.

Branded entertainmentproduct placement and brand strategy in the entertainment business /[electronic resource] :Jean-Marc Lehu. - London :Kogan Page,2007. - ix, 266 p.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780749451431Subjects--Topical Terms:

597174
Advertising
--Brand name products.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF6146.P78 / L44 2007eb

Dewey Class. No.: 791.4068/8

Branded entertainment = product placement and brand strategy in the entertainment business /
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