東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The PR buzz factor = how using publi...

Lawson, Russell.

Linked to FindBook

Google Book

Amazon

博客來

The PR buzz factor = how using public relations can boost your business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The PR buzz factor/ Russell Lawson ; foreword by Carol Undy.
Reminder of title:	how using public relations can boost your business /
Author:	Lawson, Russell.
Published:	London ;Kogan Page, : c2006.,
Description:	viii, 184 p. :ill. ;24 cm.
Notes:	Includes index.
[NT 15003449]:	Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
Subject:	Public relations. -
Online resource:	http://site.ebrary.com/lib/ndhu/Doc?id=10167414An electronic book accessible through the World Wide Web; click to view
ISBN:	9780749448486

The PR buzz factor = how using public relations can boost your business /
Lawson, Russell.

The PR buzz factorhow using public relations can boost your business /[electronic resource] :Russell Lawson ; foreword by Carol Undy. - London ;Kogan Page,c2006. - viii, 184 p. :ill. ;24 cm.

Includes index.

Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780749448486

Nat. Bib. No.: GBA605929bnb

UkSubjects--Topical Terms:

542883
Public relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .L42 2006eb

Dewey Class. No.: 659.2

The PR buzz factor = how using public relations can boost your business /
LDR:01677nam a2200277 a 45 001 840818
003 CaPaEBR
005 20100531
006 m u
007 cr cn|||||||||
008 100531s2006 enka s 001 0 eng
010 $z 2005035382
015 $a GBA605929 $2 bnb
016 7 $z 013359857 $2 Uk
020 $a 9780749448486
020 $z 0749444681 (pbk.)
035 $a ebr10167414
040 $a CaPaEBR $c CaPaEBR
050 1 4 $a HD59 $b .L42 2006eb
082 0 4 $a 659.2 $2 22
100 1 $a Lawson, Russell. $3 999449
245 1 4 $a The PR buzz factor $h [electronic resource] : $b how using public relations can boost your business / $c Russell Lawson ; foreword by Carol Undy.
260 $a London ; $a Philadelphia : $c c2006. $b Kogan Page,
300 $a viii, 184 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
505 0 $a Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Public relations. $3 542883
650 0 $a Strategic planning. $3 528149
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a ebrary, Inc. $3 916932
856 4 0 $u http://site.ebrary.com/lib/ndhu/Doc?id=10167414 $z An electronic book accessible through the World Wide Web; click to view