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The handbook of strategic public rel...

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Caywood, Clarke L., (1947-)

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The handbook of strategic public relations & integrated communications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The handbook of strategic public relations & integrated communications // [edited by] Clarke L. Caywood.
其他作者:	Caywood, Clarke L.,
出版者:	Boston, Mass. :McGraw-Hill, : c1997.,
面頁冊數:	xxvi, 574 p. :ill. ;26 cm.
標題:	Communication in management. -
電子資源:	http://www.loc.gov/catdir/description/mh022/96036234.html
ISBN:	0786311312 :

The handbook of strategic public relations & integrated communications /
The handbook of strategic public relations & integrated communications /[edited by] Clarke L. Caywood. - Boston, Mass. :McGraw-Hill,c1997. - xxvi, 574 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0786311312 :US59.95

LCCN: 96036234Subjects--Topical Terms:

554152
Communication in management.

LC Class. No.: HM263 / .H317 1997

Dewey Class. No.: 658.4/5

The handbook of strategic public relations & integrated communications /
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050 0 0 $a HM263 $b .H317 1997
082 0 0 $a 658.4/5 $2 20
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245 0 4 $a The handbook of strategic public relations & integrated communications / $c [edited by] Clarke L. Caywood.
260 $a Boston, Mass. : $c c1997. $b McGraw-Hill,
300 $a xxvi, 574 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Communication in management. $3 554152
650 0 $a Public relations. $3 542883
650 0 $a Communication in marketing. $3 584906
700 1 $a Caywood, Clarke L., $d 1947- $3 809855
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh022/96036234.html

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六樓西文書區HC-Z(6F Western Language Books)

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HM263 H317 1997

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