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Museum marketing : = competing in th...

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Hede, Anne-Marie.

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Museum marketing : = competing in the global marketplace /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Museum marketing :/ edited by Ruth Rentschler and Anne-Marie Hede.
Reminder of title:	competing in the global marketplace /
other author:	Hede, Anne-Marie.
Published:	Amsterdam :Butterworth-Heinemann, : c2007.,
Description:	xxvi, 270 p. :ill. ;24 cm.
Subject:	Museums - Management. -
ISBN:	9780750680653 (pbk.) :

Museum marketing : = competing in the global marketplace /
Museum marketing :competing in the global marketplace /edited by Ruth Rentschler and Anne-Marie Hede. - Amsterdam :Butterworth-Heinemann,c2007. - xxvi, 270 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780750680653 (pbk.) :US41.95

LCCN: 2007300183

Nat. Bib. No.: GBA726155bnbSubjects--Topical Terms:

559306
Museums
--Management.

LC Class. No.: AM121 / .M878 2007

Dewey Class. No.: 069.0688

Museum marketing : = competing in the global marketplace /
LDR:00761nam 2200217 a 4500 001 830222
005 20100419093843.0
008 071210s2007 ne a b 001 0 eng d
010 $a 2007300183
015 $a GBA726155 $2 bnb
020 $a 9780750680653 (pbk.) : $c US41.95
035 $a (OCoLC)ocn123113926
035 $a pa99w01053
040 $a UKM $c UKM $d BAKER $d BTCTA $d BWKUK $d YDXCP $d IXA $d DLC
042 $a ukblcatcopy $a lccopycat
050 0 0 $a AM121 $b .M878 2007
082 0 4 $a 069.0688 $2 22
090 $a AM/121/.M878/2007//////W0136062
245 0 0 $a Museum marketing : $b competing in the global marketplace / $c edited by Ruth Rentschler and Anne-Marie Hede.
260 $a Amsterdam : $c c2007. $b Butterworth-Heinemann,
300 $a xxvi, 270 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Museums $x Management. $3 559306
650 0 $a Globalization. $3 540217
650 0 $a Museums $x Public relations. $3 610946
650 0 $a Museums $x Marketing. $3 620695
650 0 $a Museums $x Marketing $v Case studies. $3 985574
700 1 $a Hede, Anne-Marie. $3 985573
700 1 $a Rentschler, Ruth, $d 1953- $3 575892

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W0136062

五樓西文書區A-HB(5F Western Language Books)

01.外借(書)_YB

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AM121 M878 2007

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1 records • Pages 1 •
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