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Museum marketing : = competing in th...

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Hede, Anne-Marie.

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Museum marketing : = competing in the global marketplace /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Museum marketing :/ edited by Ruth Rentschler and Anne-Marie Hede.
其他題名:	competing in the global marketplace /
其他作者:	Hede, Anne-Marie.
出版者:	Amsterdam :Butterworth-Heinemann, : c2007.,
面頁冊數:	xxvi, 270 p. :ill. ;24 cm.
標題:	Museums - Management. -
ISBN:	9780750680653 (pbk.) :

Museum marketing : = competing in the global marketplace /
Museum marketing :competing in the global marketplace /edited by Ruth Rentschler and Anne-Marie Hede. - Amsterdam :Butterworth-Heinemann,c2007. - xxvi, 270 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780750680653 (pbk.) :US41.95

LCCN: 2007300183

Nat. Bib. No.: GBA726155bnbSubjects--Topical Terms:

559306
Museums
--Management.

LC Class. No.: AM121 / .M878 2007

Dewey Class. No.: 069.0688

Museum marketing : = competing in the global marketplace /
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245 0 0 $a Museum marketing : $b competing in the global marketplace / $c edited by Ruth Rentschler and Anne-Marie Hede.
260 $a Amsterdam : $c c2007. $b Butterworth-Heinemann,
300 $a xxvi, 270 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Museums $x Management. $3 559306
650 0 $a Globalization. $3 540217
650 0 $a Museums $x Public relations. $3 610946
650 0 $a Museums $x Marketing. $3 620695
650 0 $a Museums $x Marketing $v Case studies. $3 985574
700 1 $a Hede, Anne-Marie. $3 985573
700 1 $a Rentschler, Ruth, $d 1953- $3 575892

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五樓西文書區A-HB(5F Western Language Books)

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AM121 M878 2007

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