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The art of cause marketing : = how t...

Earle, Richard, (1932-)

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The art of cause marketing : = how to use advertising to change personal behavior and public policy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The art of cause marketing :/ Richard Earle.
其他題名:	how to use advertising to change personal behavior and public policy /
作者:	Earle, Richard,
出版者:	Lincolnwood, Ill. :NTC Business Books ; : c2000.,
面頁冊數:	xiv, 322 p. :ill. ;23 cm.
標題:	Social marketing. -
ISBN:	0658001221

The art of cause marketing : = how to use advertising to change personal behavior and public policy /
Earle, Richard,1932-

The art of cause marketing :how to use advertising to change personal behavior and public policy /Richard Earle. - Lincolnwood, Ill. :NTC Business Books ;c2000. - xiv, 322 p. :ill. ;23 cm.

Includes bibliographical references (p. 305) and index.

ISBN: 0658001221

LCCN: 99045663Subjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414 / .E18 2000

Dewey Class. No.: 658.5

The art of cause marketing : = how to use advertising to change personal behavior and public policy /
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