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The advertising business : = operati...

Jones, John Philip.

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The advertising business : = operations, creativity, media planning, integrated communications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The advertising business :/ edited by John Philip Jones.
其他題名:	operations, creativity, media planning, integrated communications /
其他作者:	Jones, John Philip.
出版者:	Thousand Oaks, Calif. :Sage Publications, : c1999.,
面頁冊數:	548 p. :ill. (some col.) ;23 cm.
標題:	Advertising. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0656/98040120-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0656/98040120-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0734/98040120-b.html
ISBN:	0761912398 (pbk.)

The advertising business : = operations, creativity, media planning, integrated communications /
The advertising business :operations, creativity, media planning, integrated communications /edited by John Philip Jones. - Thousand Oaks, Calif. :Sage Publications,c1999. - 548 p. :ill. (some col.) ;23 cm.

Includes bibliographical references and indexes.

ISBN: 0761912398 (pbk.)

LCCN: 98040120Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5813.U6 / A635 1999

Dewey Class. No.: 659.1

The advertising business : = operations, creativity, media planning, integrated communications /
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