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The advertising business : = operati...
~
Jones, John Philip.
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The advertising business : = operations, creativity, media planning, integrated communications /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The advertising business :/ edited by John Philip Jones.
Reminder of title:
operations, creativity, media planning, integrated communications /
other author:
Jones, John Philip.
Published:
Thousand Oaks, Calif. :Sage Publications, : c1999.,
Description:
548 p. :ill. (some col.) ;23 cm.
Subject:
Advertising. -
Online resource:
http://www.loc.gov/catdir/enhancements/fy0656/98040120-t.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy0656/98040120-d.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy0734/98040120-b.html
ISBN:
0761912398 (pbk.)
The advertising business : = operations, creativity, media planning, integrated communications /
The advertising business :
operations, creativity, media planning, integrated communications /edited by John Philip Jones. - Thousand Oaks, Calif. :Sage Publications,c1999. - 548 p. :ill. (some col.) ;23 cm.
Includes bibliographical references and indexes.
ISBN: 0761912398 (pbk.)
LCCN: 98040120Subjects--Topical Terms:
570176
Advertising.
LC Class. No.: HF5813.U6 / A635 1999
Dewey Class. No.: 659.1
The advertising business : = operations, creativity, media planning, integrated communications /
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operations, creativity, media planning, integrated communications /
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edited by John Philip Jones.
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Thousand Oaks, Calif. :
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c1999.
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Sage Publications,
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548 p. :
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ill. (some col.) ;
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23 cm.
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Includes bibliographical references and indexes.
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Publisher description
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Contributor biographical information
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http://www.loc.gov/catdir/enhancements/fy0734/98040120-b.html
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六樓西文書區HC-Z(6F Western Language Books)
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W0136099
六樓西文書區HC-Z(6F Western Language Books)
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HF5813.U6 A635 1999
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