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Global marketing and advertising : = understanding cultural paradoxes /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global marketing and advertising :/ Marieke de Mooij.
Reminder of title:	understanding cultural paradoxes /
Author:	Mooij, Marieke K. de,
Published:	Los Angeles :SAGE, : c2010.,
Description:	xviii, 323 p. :ill. (some col.) ;26 cm.
Subject:	Target marketing - Cross-cultural studies. -
ISBN:	9781412970419 (pbk.) :

Global marketing and advertising : = understanding cultural paradoxes /
Mooij, Marieke K. de,1943-

Global marketing and advertising :understanding cultural paradoxes /Marieke de Mooij. - 3rd ed. - Los Angeles :SAGE,c2010. - xviii, 323 p. :ill. (some col.) ;26 cm.

Includes bibliographical references and index.

ISBN: 9781412970419 (pbk.) :UK31.00

LCCN: 2009002539Subjects--Topical Terms:

601325
Target marketing
--Cross-cultural studies.

LC Class. No.: HF5415.127 / .M66 2010

Dewey Class. No.: 658.8/02

Global marketing and advertising : = understanding cultural paradoxes /
LDR:00752cam 2200217 a 4500 001 830191
005 20100419093715.0
008 090123s2010 caua b 001 0 eng
010 $a 2009002539
020 $a 9781412970419 (pbk.) : $c UK31.00
020 $a 1412970415 (pbk.)
035 $a (OCoLC)ocn299381579
035 $a pa99w01095
040 $a DLC $c DLC $d BTCTA $d YDXCP $d C#P $d BWX $d CDX $d DLC
050 0 0 $a HF5415.127 $b .M66 2010
082 0 0 $a 658.8/02 $2 22
090 $a HF/5415.127/.M66/2010//////W0136101
100 1 $a Mooij, Marieke K. de, $d 1943- $3 601324
245 1 0 $a Global marketing and advertising : $b understanding cultural paradoxes / $c Marieke de Mooij.
250 $a 3rd ed.
260 $a Los Angeles : $c c2010. $b SAGE,
300 $a xviii, 323 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Target marketing $v Cross-cultural studies. $3 601325
650 0 $a Advertising $v Cross-cultural studies. $3 601326
650 0 $a Consumer behavior $v Cross-cultural studies. $3 601327

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W0136101

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.127 M66 2010

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