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Marketing across cultures /

~

Lee, Julie Anne.

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Marketing across cultures /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing across cultures // Jean-Claude Usunier, Julie Anne Lee.
Author:	Usunier, Jean-Claude.
other author:	Lee, Julie Anne.
Published:	Harlow, Essex, England :Pearson Education, : c2009.,
Description:	xvi, 479 p. :ill. (chiefly col.) ;25 cm.
Subject:	International business enterprises - Social aspects. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0827/2008038953.html
ISBN:	0273713914 (pbk.)

Marketing across cultures /
Usunier, Jean-Claude.

Marketing across cultures /Jean-Claude Usunier, Julie Anne Lee. - 5th ed. - Harlow, Essex, England :Pearson Education,c2009. - xvi, 479 p. :ill. (chiefly col.) ;25 cm.

Includes bibliographical references and indexes.

ISBN: 0273713914 (pbk.)

LCCN: 2008038953Subjects--Topical Terms:

600481
International business enterprises
--Social aspects.

LC Class. No.: HF1416 / .U85 2009

Dewey Class. No.: 658.8/4

Marketing across cultures /
LDR:00817cam 2200229 a 4500 001 830190
005 20100419093712.0
008 080904s2009 enka b 001 0 eng
010 $a 2008038953
020 $a 0273713914 (pbk.)
020 $a 9780273713913 (pbk.) : $c US146.00
035 $a (OCoLC)ocn245596472
035 $a pa99w01096
040 $a DLC $c DLC $d YDX $d YDXCP $d CDX $d DLC
050 0 0 $a HF1416 $b .U85 2009
082 0 0 $a 658.8/4 $2 22
090 $a HF/1416/.U85/2009//////W0136102
100 1 $a Usunier, Jean-Claude. $3 716984
245 1 0 $a Marketing across cultures / $c Jean-Claude Usunier, Julie Anne Lee.
250 $a 5th ed.
260 $a Harlow, Essex, England : $c c2009. $b Pearson Education,
300 $a xvi, 479 p. : $b ill. (chiefly col.) ; $c 25 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a International business enterprises $x Social aspects. $3 600481
650 0 $a Export marketing $x Social aspects. $3 717062
650 0 $a Intercultural communication. $3 520402
700 1 $a Lee, Julie Anne. $3 985536
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0827/2008038953.html

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W0136102

六樓西文書區HC-Z(6F Western Language Books)

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HF1416 U85 2009

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