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Arts marketing insights : = the dyna...

Bernstein, Joanne Scheff, (1945-)

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Arts marketing insights : = the dynamics of building and retaining performing arts audiences /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Arts marketing insights :/ Joanne Scheff Bernstein ; foreword by Philip Kotler.
其他題名:	the dynamics of building and retaining performing arts audiences /
作者:	Bernstein, Joanne Scheff,
出版者:	San Francisco :Jossey-Bass, : c2007.,
面頁冊數:	xx, 294 p. ;24 cm.
標題:	Performing arts - Marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0620/2006029093.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0740/2006029093-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0740/2006029093-d.html
ISBN:	9780787978440 (hbk.) :

Arts marketing insights : = the dynamics of building and retaining performing arts audiences /
Bernstein, Joanne Scheff,1945-

Arts marketing insights :the dynamics of building and retaining performing arts audiences /Joanne Scheff Bernstein ; foreword by Philip Kotler. - 1st ed. - San Francisco :Jossey-Bass,c2007. - xx, 294 p. ;24 cm.

Includes bibliographical references (p. 267-280) and index.

ISBN: 9780787978440 (hbk.) :US27.95

LCCN: 2006029093Subjects--Topical Terms:

626668
Performing arts
--Marketing.

LC Class. No.: PN1590.M27 / B47 2007

Dewey Class. No.: 791.069/8

Arts marketing insights : = the dynamics of building and retaining performing arts audiences /
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260 $a San Francisco : $c c2007. $b Jossey-Bass,
300 $a xx, 294 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 267-280) and index.
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856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0620/2006029093.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0740/2006029093-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0740/2006029093-d.html