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The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The brand gap :/ by Marty Neumeier.
Reminder of title:	how to bridge the distance between business strategy and design : a whiteboard overview /
Author:	Neumeier, Marty.
Published:	Berkekley, CA :New Riders, : c2006.,
Description:	194 p. :ill. ;21 cm.
Notes:	The title proper, other title information, and statement of reponsibility spread into four pages.
Subject:	Brand name products. -
Online resource:	http://www.loc.gov/catdir/toc/fy0606/2006272689.html
ISBN:	9780321348104

The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /
Neumeier, Marty.

The brand gap :how to bridge the distance between business strategy and design : a whiteboard overview /by Marty Neumeier. - Rev. ed. - Berkekley, CA :New Riders,c2006. - 194 p. :ill. ;21 cm.

The title proper, other title information, and statement of reponsibility spread into four pages.

ISBN: 9780321348104US21.99

LCCN: 2006272689Subjects--Topical Terms:

581855
Brand name products.

LC Class. No.: HD69.B7 / N4 2006

Dewey Class. No.: 658.8/27

The brand gap : = how to bridge the distance between business strategy and design : a whiteboard overview /
LDR:00927cam 22002654a 450 001 816225
003 DLC
005 20070912165347.0
008 091216s2006 caua 001 0 eng
010 $a 2006272689
020 $a 9780321348104 $b (pbk.): $c US21.99
020 $a 0321348109 $b (pbk.)
035 $a 00492876
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b N4 2006
082 0 0 $2 22 $a 658.8/27
100 1 $a Neumeier, Marty. $3 629935
245 1 4 $a The brand gap : $b how to bridge the distance between business strategy and design : a whiteboard overview / $c by Marty Neumeier.
250 $a Rev. ed.
260 $a Berkekley, CA : $c c2006. $b New Riders,
300 $a 194 p. : $b ill. ; $c 21 cm.
500 $a The title proper, other title information, and statement of reponsibility spread into four pages.
500 $a "AIGA"--Cover.
500 $a Includes index.
650 0 $a Brand name products. $3 581855
650 0 $a Brand name products $x Planning. $3 629936
650 0 $a Branding (Marketing) $3 625366
710 2 $a American Institute of Graphic Arts. $3 629934
809 $d HD69.B7 $e N4 $p BOOK $y 2006
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy0606/2006272689.html