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The online advertising playbook : = ...

Plummer, Joseph Thornton, (1941-)

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The online advertising playbook : = proven strategies and tested tactics from the Advertising Research Foundation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The online advertising playbook :/ Joseph Plummer ... [et al.].
其他題名:	proven strategies and tested tactics from the Advertising Research Foundation /
其他作者:	Plummer, Joseph Thornton,
出版者:	Hoboken, N.J. :Wiley, : c2007.,
面頁冊數:	xvi, 302 p. :ill. ;24 cm.
內容註:	Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
標題:	Internet advertising. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0710/2007002550.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0739/2007002550-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0739/2007002550-d.html
ISBN:	9780470051054

The online advertising playbook : = proven strategies and tested tactics from the Advertising Research Foundation /
The online advertising playbook :proven strategies and tested tactics from the Advertising Research Foundation /Joseph Plummer ... [et al.]. - Hoboken, N.J. :Wiley,c2007. - xvi, 302 p. :ill. ;24 cm.

Includes bibliographical references (p. 265-289) and index.

Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.

ISBN: 9780470051054US34.95

LCCN: 2007002550Subjects--Topical Terms:

539584
Internet advertising.

LC Class. No.: HF6146.I58 / O55 2007

Dewey Class. No.: 659.14/4

The online advertising playbook : = proven strategies and tested tactics from the Advertising Research Foundation /
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245 0 4 $a The online advertising playbook : $b proven strategies and tested tactics from the Advertising Research Foundation / $c Joseph Plummer ... [et al.].
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300 $a xvi, 302 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 265-289) and index.
505 0 $a Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures.
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856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0710/2007002550.html
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856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0739/2007002550-d.html