東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

Strategic communications planning : ...

Ogden, Joseph D.

Amazon

博客來

Strategic communications planning : = for effective public relations and marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic communications planning :/ Laurie J. Wilson, Joseph D. Ogden.
Reminder of title:	for effective public relations and marketing /
Author:	Wilson, Laurie J.
other author:	Ogden, Joseph D.
Published:	Dubuque, Iowa :Kendall/Hunt Publishing Company, : c2008.,
Description:	xvii, 266 p. :ill. (some col.) ;26 cm.
Subject:	Communication in organizations. -
ISBN:	9780757548871 (pbk.) :

Strategic communications planning : = for effective public relations and marketing /
Wilson, Laurie J.

Strategic communications planning :for effective public relations and marketing /Laurie J. Wilson, Joseph D. Ogden. - 5th ed. - Dubuque, Iowa :Kendall/Hunt Publishing Company,c2008. - xvii, 266 p. :ill. (some col.) ;26 cm.

Includes bibliographical references and index.

ISBN: 9780757548871 (pbk.) :US71.95Subjects--Topical Terms:

542879
Communication in organizations.

Strategic communications planning : = for effective public relations and marketing /
LDR:00555nam 2200145 a 4500 001 813403
005 20091125182004.0
008 091123s2008 iaua b 001 0 eng d
020 $a 9780757548871 (pbk.) : $c US71.95
035 $a pa98w10012
090 $a HD/30.3/.W749/2008//////W0135498
100 1 $a Wilson, Laurie J. $3 961972
245 1 0 $a Strategic communications planning : $b for effective public relations and marketing / $c Laurie J. Wilson, Joseph D. Ogden.
250 $a 5th ed.
260 $a Dubuque, Iowa : $c c2008. $b Kendall/Hunt Publishing Company,
300 $a xvii, 266 p. : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Communication in organizations. $3 542879
650 0 $a Communication in management. $3 554152
650 0 $a Public relations. $3 542883
650 0 $a Marketing. $3 536353
700 1 $a Ogden, Joseph D. $3 961971