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Always on : = advertising, marketing...

~

Precourt, Geoffrey.

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Always on : = advertising, marketing and media in an era of consumer control /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Always on :/ Christopher Vollmer with Geoffrey Precourt.
Reminder of title:	advertising, marketing and media in an era of consumer control /
Author:	Vollmer, Christopher.
other author:	Precourt, Geoffrey.
Published:	New York :McGraw-Hill, : c2008.,
Description:	215 p. :ill. ;21 cm.
Subject:	Internet marketing. -
ISBN:	9780071508285 (pbk.) :

Always on : = advertising, marketing and media in an era of consumer control /
Vollmer, Christopher.

Always on :advertising, marketing and media in an era of consumer control /Christopher Vollmer with Geoffrey Precourt. - New York :McGraw-Hill,c2008. - 215 p. :ill. ;21 cm.

Includes bibliographical references and index.

ISBN: 9780071508285 (pbk.) :US17.95Subjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .V65 2008

Dewey Class. No.: 658.800285

Always on : = advertising, marketing and media in an era of consumer control /
LDR:00711cam 2200193Ia 450 001 810001
003 OCoLC
005 20091110092301.0
008 091109s2008 nyua b 001 0 eng d
020 $a 9780071508285 (pbk.) : $c US17.95
020 $a 0071508287 (pbk.)
035 $a 00499004
040 $a BTCTA $c BTCTA $d BAKER $d YDXCP $d OCO $d BWX $d CUY $d VP@ $d AU@ $d SINLB $d VRC $d TEX
050 4 $a HF5415.1265 $b .V65 2008
082 0 4 $a 658.800285 $2 22
100 1 $a Vollmer, Christopher. $3 957109
245 1 0 $a Always on : $b advertising, marketing and media in an era of consumer control / $c Christopher Vollmer with Geoffrey Precourt.
260 $a New York : $c c2008. $b McGraw-Hill,
300 $a 215 p. : $b ill. ; $c 21 cm.
504 $a Includes bibliographical references and index.
650 0 $a Internet marketing. $3 570186
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing. $3 536353
700 1 $a Precourt, Geoffrey. $3 957108
809 $p BOOK $d HF5415.1265 $e V65 $y 2008

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F0060671

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.1265 V65 2008

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