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Shopping for identity : = the market...

Halter, Marilyn.

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Shopping for identity : = the marketing of ethnicity /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Shopping for identity :/ Marilyn Halter.
Reminder of title:	the marketing of ethnicity /
Author:	Halter, Marilyn.
Published:	New York :Schocken Books, : c2000.,
Description:	x, 244 p. :ill. ;21 cm.
[NT 15003449]:	1. Longings and belongings : an introduction -- 2. From community to commodity : the color of money -- 3. The new ethnic marketing experts -- 4. The romance of ethnicity -- 5. Ethnic by design : marketing to a "new America" -- 6. A Rainbow coalition of consumers -- 7. Recipe for multiethnic : the mestizo makeover -- Conclusion -- Appendix. A note on terminology.
Subject:	Ethnicity - Economic aspects - United States. -
Subject:	United States - Ethnic relations. -
Online resource:	http://www.loc.gov/catdir/bios/random052/00022505.html
Online resource:	http://www.loc.gov/catdir/description/random041/00022505.html
ISBN:	0805241566

Shopping for identity : = the marketing of ethnicity /
Halter, Marilyn.

Shopping for identity :the marketing of ethnicity /Marilyn Halter. - 1st ed. - New York :Schocken Books,c2000. - x, 244 p. :ill. ;21 cm.

Includes bibliographical references (p. [216]-225) and index.

1. Longings and belongings : an introduction -- 2. From community to commodity : the color of money -- 3. The new ethnic marketing experts -- 4. The romance of ethnicity -- 5. Ethnic by design : marketing to a "new America" -- 6. A Rainbow coalition of consumers -- 7. Recipe for multiethnic : the mestizo makeover -- Conclusion -- Appendix. A note on terminology.

ISBN: 0805241566

LCCN: 00022505 Subjects--Topical Terms:

955014
Ethnicity
--Economic aspects--United States.Subjects--Geographical Terms:

528313
United States
--Ethnic relations.

LC Class. No.: E184.A1 / H214 2000

Dewey Class. No.: 305.8/00973

Shopping for identity : = the marketing of ethnicity /
LDR:01415cam 2200301 a 45 001 808444
003 OCoLC
005 20091029151333.0
008 091028s2000 nyua b 001 0 eng
010 $a 00022505
020 $a 0805241566
020 $a 9780805241563
020 $a 0805210938 (pbk.) : $c US25.00
020 $a 9780805210934 (pbk.)
035 $a (OCoLC)43487256 $z (OCoLC)50595460
035 $a EL98T10014
040 $a DLC $c DLC $d LVB $d TXE $d BAKER $d NLGGC $d BTCTA $d YDXCP $d CRH
043 $a n-us---
050 0 0 $a E184.A1 $b H214 2000
082 0 0 $a 305.8/00973 $2 21
084 $a 71.37 $2 bcl
100 1 $a Halter, Marilyn. $3 770443
245 1 0 $a Shopping for identity : $b the marketing of ethnicity / $c Marilyn Halter.
250 $a 1st ed.
260 $a New York : $c c2000. $b Schocken Books,
300 $a x, 244 p. : $b ill. ; $c 21 cm.
504 $a Includes bibliographical references (p. [216]-225) and index.
505 0 $a 1. Longings and belongings : an introduction -- 2. From community to commodity : the color of money -- 3. The new ethnic marketing experts -- 4. The romance of ethnicity -- 5. Ethnic by design : marketing to a "new America" -- 6. A Rainbow coalition of consumers -- 7. Recipe for multiethnic : the mestizo makeover -- Conclusion -- Appendix. A note on terminology.
650 0 $a Ethnicity $x Economic aspects $z United States. $3 955014
650 0 $a Assimilation (Sociology) $x Economic aspects $z United States. $3 955015
650 0 $a Popular culture $x Economic aspects $z United States. $3 617875
650 0 $a Marketing $x Social aspects $z United States. $3 955016
650 0 $a Consumption (Economics) $x Social aspects $z United States. $3 610382
651 0 $a United States $x Ethnic relations. $3 528313
651 0 $a United States $x Race relations. $3 526263
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/random052/00022505.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/random041/00022505.html