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Shopping for identity : = the market...

Halter, Marilyn.

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Shopping for identity : = the marketing of ethnicity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Shopping for identity :/ Marilyn Halter.
其他題名:	the marketing of ethnicity /
作者:	Halter, Marilyn.
出版者:	New York :Schocken Books, : c2000.,
面頁冊數:	x, 244 p. :ill. ;21 cm.
內容註:	1. Longings and belongings : an introduction -- 2. From community to commodity : the color of money -- 3. The new ethnic marketing experts -- 4. The romance of ethnicity -- 5. Ethnic by design : marketing to a "new America" -- 6. A Rainbow coalition of consumers -- 7. Recipe for multiethnic : the mestizo makeover -- Conclusion -- Appendix. A note on terminology.
標題:	Ethnicity - Economic aspects - United States. -
標題:	United States - Ethnic relations. -
電子資源:	http://www.loc.gov/catdir/bios/random052/00022505.html
電子資源:	http://www.loc.gov/catdir/description/random041/00022505.html
ISBN:	0805241566

Shopping for identity : = the marketing of ethnicity /
Halter, Marilyn.

Shopping for identity :the marketing of ethnicity /Marilyn Halter. - 1st ed. - New York :Schocken Books,c2000. - x, 244 p. :ill. ;21 cm.

Includes bibliographical references (p. [216]-225) and index.

1. Longings and belongings : an introduction -- 2. From community to commodity : the color of money -- 3. The new ethnic marketing experts -- 4. The romance of ethnicity -- 5. Ethnic by design : marketing to a "new America" -- 6. A Rainbow coalition of consumers -- 7. Recipe for multiethnic : the mestizo makeover -- Conclusion -- Appendix. A note on terminology.

ISBN: 0805241566

LCCN: 00022505 Subjects--Topical Terms:

955014
Ethnicity
--Economic aspects--United States.Subjects--Geographical Terms:

528313
United States
--Ethnic relations.

LC Class. No.: E184.A1 / H214 2000

Dewey Class. No.: 305.8/00973

Shopping for identity : = the marketing of ethnicity /
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008 091028s2000 nyua b 001 0 eng
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020 $a 9780805241563
020 $a 0805210938 (pbk.) : $c US25.00
020 $a 9780805210934 (pbk.)
035 $a (OCoLC)43487256 $z (OCoLC)50595460
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250 $a 1st ed.
260 $a New York : $c c2000. $b Schocken Books,
300 $a x, 244 p. : $b ill. ; $c 21 cm.
504 $a Includes bibliographical references (p. [216]-225) and index.
505 0 $a 1. Longings and belongings : an introduction -- 2. From community to commodity : the color of money -- 3. The new ethnic marketing experts -- 4. The romance of ethnicity -- 5. Ethnic by design : marketing to a "new America" -- 6. A Rainbow coalition of consumers -- 7. Recipe for multiethnic : the mestizo makeover -- Conclusion -- Appendix. A note on terminology.
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650 0 $a Assimilation (Sociology) $x Economic aspects $z United States. $3 955015
650 0 $a Popular culture $x Economic aspects $z United States. $3 617875
650 0 $a Marketing $x Social aspects $z United States. $3 955016
650 0 $a Consumption (Economics) $x Social aspects $z United States. $3 610382
651 0 $a United States $x Ethnic relations. $3 528313
651 0 $a United States $x Race relations. $3 526263
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/random052/00022505.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/random041/00022505.html