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Challenging the big brands : = how n...

Cullen, Cheryl Dangel.

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Challenging the big brands : = how new brands win market share with innovative design /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Challenging the big brands :/ Judith Evans, Cheryl Dangel Cullen.
Reminder of title:	how new brands win market share with innovative design /
Author:	Evans, Judith,
other author:	Cullen, Cheryl Dangel.
Published:	Gloucester, Mass. :Rockport Publishers, : c2003.,
Description:	176 p. :ill. (some col.) ;29 cm.
Subject:	Trademarks - Design. -
ISBN:	1564969053

Challenging the big brands : = how new brands win market share with innovative design /
Evans, Judith,1964-

Challenging the big brands :how new brands win market share with innovative design /Judith Evans, Cheryl Dangel Cullen. - Gloucester, Mass. :Rockport Publishers,c2003. - 176 p. :ill. (some col.) ;29 cm.

ISBN: 1564969053NT$1575

LCCN: 2002014942Subjects--Topical Terms:

629396
Trademarks
--Design.

LC Class. No.: NC1003 / .E83 2003

Dewey Class. No.: 659/.022

Challenging the big brands : = how new brands win market share with innovative design /
LDR:00598nam 2200181 a 450 001 808138
005 20090728181932.0
008 020912s2003 maua 000 0 eng
010 $a 2002014942
020 $a 1564969053 $b (hbk.) : $c NT$1575
035 $a 00499467
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a NC1003 $b .E83 2003
082 0 0 $2 21 $a 659/.022
100 1 $a Evans, Judith, $d 1964- $3 954386
245 1 0 $a Challenging the big brands : $b how new brands win market share with innovative design / $c Judith Evans, Cheryl Dangel Cullen.
260 $a Gloucester, Mass. : $c c2003. $b Rockport Publishers,
300 $a 176 p. : $b ill. (some col.) ; $c 29 cm.
650 0 $a Trademarks $x Design. $3 629396
650 0 $a Logos (Symbols) $x Design. $3 589249
700 1 $a Cullen, Cheryl Dangel. $3 607809
809 $d NC1003 $e E83 $p BOOK $y 2003