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GIS tutorial for marketing /
~
Miller, Fred L., (1949-)
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GIS tutorial for marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
GIS tutorial for marketing // Fred L. Miller.
作者:
Miller, Fred L.,
出版者:
Redlands, Calif. :ESRI Press, : 2007.,
面頁冊數:
xxi, 409 p. :col. ill., col. maps ;28 cm. +1 CD (4 3/4 in.) + 1 DVD (4 3/4 in.)
內容註:
Ch. 1. Seeking and evaluating marketing opportunities -- ch. 2. Working with community tapestry data -- ch. 3. Developing a targeted promotional campaign -- ch. 4. Planning a merchandising strategy -- ch. 5. Developing an integrated marketing communication program -- ch. 6. Prospect profiling -- ch. 7. International market assessment and expansion -- ch. 8. Retail site selection -- ch. 9. Managing sales territories.
標題:
Marketing - Data processing. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0711/2007007441.html
ISBN:
9781589480797 (pbk. : alk. paper) :
GIS tutorial for marketing /
Miller, Fred L.,1949-
GIS tutorial for marketing /
Fred L. Miller. - 1st ed. - Redlands, Calif. :ESRI Press,2007. - xxi, 409 p. :col. ill., col. maps ;28 cm. +1 CD (4 3/4 in.) + 1 DVD (4 3/4 in.)
Includes bibliographical references.
Ch. 1. Seeking and evaluating marketing opportunities -- ch. 2. Working with community tapestry data -- ch. 3. Developing a targeted promotional campaign -- ch. 4. Planning a merchandising strategy -- ch. 5. Developing an integrated marketing communication program -- ch. 6. Prospect profiling -- ch. 7. International market assessment and expansion -- ch. 8. Retail site selection -- ch. 9. Managing sales territories.
ISBN: 9781589480797 (pbk. : alk. paper) :US
LCCN: 2007007441Subjects--Topical Terms:
582001
Marketing
--Data processing.
LC Class. No.: HF5415.125 / .M55 2007
Dewey Class. No.: 658.800285
GIS tutorial for marketing /
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http://www.loc.gov/catdir/toc/ecip0711/2007007441.html
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