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GIS tutorial for marketing /

~

Miller, Fred L., (1949-)

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GIS tutorial for marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	GIS tutorial for marketing // Fred L. Miller.
Author:	Miller, Fred L.,
Published:	Redlands, Calif. :ESRI Press, : 2007.,
Description:	xxi, 409 p. :col. ill., col. maps ;28 cm. +1 CD (4 3/4 in.) + 1 DVD (4 3/4 in.)
[NT 15003449]:	Ch. 1. Seeking and evaluating marketing opportunities -- ch. 2. Working with community tapestry data -- ch. 3. Developing a targeted promotional campaign -- ch. 4. Planning a merchandising strategy -- ch. 5. Developing an integrated marketing communication program -- ch. 6. Prospect profiling -- ch. 7. International market assessment and expansion -- ch. 8. Retail site selection -- ch. 9. Managing sales territories.
Subject:	Marketing - Data processing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0711/2007007441.html
ISBN:	9781589480797 (pbk. : alk. paper) :

GIS tutorial for marketing /
Miller, Fred L.,1949-

GIS tutorial for marketing /Fred L. Miller. - 1st ed. - Redlands, Calif. :ESRI Press,2007. - xxi, 409 p. :col. ill., col. maps ;28 cm. +1 CD (4 3/4 in.) + 1 DVD (4 3/4 in.)

Includes bibliographical references.

Ch. 1. Seeking and evaluating marketing opportunities -- ch. 2. Working with community tapestry data -- ch. 3. Developing a targeted promotional campaign -- ch. 4. Planning a merchandising strategy -- ch. 5. Developing an integrated marketing communication program -- ch. 6. Prospect profiling -- ch. 7. International market assessment and expansion -- ch. 8. Retail site selection -- ch. 9. Managing sales territories.

ISBN: 9781589480797 (pbk. : alk. paper) :US

LCCN: 2007007441Subjects--Topical Terms:

582001
Marketing
--Data processing.

LC Class. No.: HF5415.125 / .M55 2007

Dewey Class. No.: 658.800285

GIS tutorial for marketing /
LDR:01280cam 22002414a 450 001 807579
003 OCoLC
005 20090914140124.0
008 090909s2007 cauab b 000 0 eng
010 $a 2007007441
020 $a 9781589480797 (pbk. : alk. paper) : $c US $7 9.95
020 $a 1589480791 (pbk. : alk. paper)
035 $a 00501416
040 $a DLC $c DLC $d BAKER $d BTCTA $d C#P $d MNY $d YDXCP $d OCLCG
050 0 0 $a HF5415.125 $b .M55 2007
082 0 0 $a 658.800285 $2 22
100 1 $a Miller, Fred L., $d 1949- $3 953762
245 1 0 $a GIS tutorial for marketing / $c Fred L. Miller.
250 $a 1st ed.
260 $a Redlands, Calif. : $c 2007. $b ESRI Press,
300 $a xxi, 409 p. : $b col. ill., col. maps ; $c 28 cm. + $e 1 CD (4 3/4 in.) + 1 DVD (4 3/4 in.)
504 $a Includes bibliographical references.
505 0 $a Ch. 1. Seeking and evaluating marketing opportunities -- ch. 2. Working with community tapestry data -- ch. 3. Developing a targeted promotional campaign -- ch. 4. Planning a merchandising strategy -- ch. 5. Developing an integrated marketing communication program -- ch. 6. Prospect profiling -- ch. 7. International market assessment and expansion -- ch. 8. Retail site selection -- ch. 9. Managing sales territories.
650 0 $a Marketing $x Data processing. $3 582001
650 0 $a Geographic information systems. $3 542758
809 $p BOOK $d HF5415.125 $e M647 $y 2007
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0711/2007007441.html

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HF5415.125 M55 2007

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