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Media literacy /

Potter, W. James.

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Media literacy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media literacy // W. James Potter.
Author:	Potter, W. James.
Published:	Los Angeles :Sage Publications, : c2008.,
Description:	xx, 424 p. :ill. ;24 cm.
[NT 15003449]:	Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
Subject:	Media literacy. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0828/2007036375-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0828/2007036375-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0828/2007036375-t.html
ISBN:	9781412958752 (pbk. : acid-free paper) :

Media literacy /
Potter, W. James.

Media literacy /W. James Potter. - 4th ed. - Los Angeles :Sage Publications,c2008. - xx, 424 p. :ill. ;24 cm.

Includes bibliographical references (p. 394-413) and index.

Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.

ISBN: 9781412958752 (pbk. : acid-free paper) :UK29.95

LCCN: 2007036375Subjects--Topical Terms:

562339
Media literacy.

LC Class. No.: P96.M4 / P68 2008

Dewey Class. No.: 302.23

Media literacy /
LDR:01688cam 2200277 a 450 001 806665
003 OCoLC
005 20090921092202.0
008 090918s2008 caua b 001 0 eng
010 $a 2007036375
020 $a 9781412958752 (pbk. : acid-free paper) : $c UK29.95
020 $a 141295875X (pbk. : acid-free paper)
035 $a 00500982
040 $a DLC $c DLC $d YDXCP $d BAKER $d BTCTA $d C#P $d NLGGC $d CDX $d TVG
050 0 0 $a P96.M4 $b P68 2008
082 0 0 $a 302.23 $2 22
084 $a 05.30 $2 bcl
100 1 $a Potter, W. James. $3 562338
245 1 0 $a Media literacy / $c W. James Potter.
250 $a 4th ed.
260 $a Los Angeles : $c c2008. $b Sage Publications,
300 $a xx, 424 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 394-413) and index.
505 0 $a Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy.
650 0 $a Media literacy. $3 562339
809 $p BOOK $d P96.M4 $e P68 $y 2008
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0828/2007036375-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0828/2007036375-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0828/2007036375-t.html