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The new rules of marketing and PR : ...

Scott, David Meerman.

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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new rules of marketing and PR :/ David Meerman Scott.
Reminder of title:	how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
Author:	Scott, David Meerman.
Published:	Hoboken, N.J. :John Wiley & Sons, : c2009.,
Description:	xxxi, 287 p. ;22 cm.
Notes:	"Revised and updated with new sections on social media"--Cover.
Subject:	Internet marketing. -
ISBN:	9780470379288 (pbk.) :

The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
Scott, David Meerman.

The new rules of marketing and PR :how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /David Meerman Scott. - Hoboken, N.J. :John Wiley & Sons,c2009. - xxxi, 287 p. ;22 cm.

"Revised and updated with new sections on social media"--Cover.

Includes bibliographical references and index.

This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

ISBN: 9780470379288 (pbk.) :US21.95Subjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .S393 2009

Dewey Class. No.: 658.8/72

The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
LDR:01097cam 2200229Ia 45 001 804495
003 OCoLC
005 20090925151158.0
008 090925s2009 nju b 001 0 eng d
020 $a 9780470379288 (pbk.) : $c US21.95
020 $a 0470379286 (pbk.)
020 $a 9780470113455
035 $a (OCoLC)269187776
035 $a BM98TC03046
040 $a UPZ $c UPZ $d ORX $d IAY $d NLGGC $d TXI $d NDHU
050 4 $a HF5415.1265 $b .S393 2009
082 0 4 $a 658.8/72 $2 22
100 1 $a Scott, David Meerman. $3 919705
245 1 4 $a The new rules of marketing and PR : $b how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / $c David Meerman Scott.
260 $a Hoboken, N.J. : $c c2009. $b John Wiley & Sons,
300 $a xxxi, 287 p. ; $c 22 cm.
500 $a "Revised and updated with new sections on social media"--Cover.
504 $a Includes bibliographical references and index.
520 $a This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.
650 0 $a Internet marketing. $3 570186
650 0 $a Public relations. $3 542883