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The new rules of marketing and PR : ...
~
Scott, David Meerman.
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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The new rules of marketing and PR :/ David Meerman Scott.
其他題名:
how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
作者:
Scott, David Meerman.
出版者:
Hoboken, N.J. :John Wiley & Sons, : c2009.,
面頁冊數:
xxxi, 287 p. ;22 cm.
附註:
"Revised and updated with new sections on social media"--Cover.
標題:
Internet marketing. -
ISBN:
9780470379288 (pbk.) :
The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
Scott, David Meerman.
The new rules of marketing and PR :
how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /David Meerman Scott. - Hoboken, N.J. :John Wiley & Sons,c2009. - xxxi, 287 p. ;22 cm.
"Revised and updated with new sections on social media"--Cover.
Includes bibliographical references and index.
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.
ISBN: 9780470379288 (pbk.) :US21.95Subjects--Topical Terms:
570186
Internet marketing.
LC Class. No.: HF5415.1265 / .S393 2009
Dewey Class. No.: 658.8/72
The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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